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Nickelodeon’s 2009 Kids’ Choice Awards is Biggest Ever!


Shatters All Records with Kids, Tweens, Total Viewers

Almost 8 Million Total Viewers Tune in to Watch Leonardo DiCaprio, Jack Black, iCarly, American Idol, SpongeBob SquarePants, The Jonas Brothers, Beyonce and Twilight Nab Honors at Star-Studded Awards Show

Record-Breaking 91 Million Votes Cast across Nick’s Digital Platforms, Leading to Highest Trafficked Day Ever in Visits, Uniques and Page Views

NEW YORK.- Nickelodeon’s 2009 Kids’ Choice Awards (KCAs) set a big, slime-induced record on Saturday, March 28, (8-9:30 p.m. ET/PT), becoming the biggest KCAs to date with a record 7.7 million total viewers (P2+) and its highest ratings ever among kids and tweens. Hosted by Dwayne Johnson, this year’s KCAs marked the fourth straight year of growth for the awards show.

The celebrity slime-fest scored the most votes in the show’s history--a record 91 million--and led to its highest trafficked day ever in unique visitors, site visits and page views.

Highlights of Nickelodeon’s 2009 Kids’ Choice Awards include:

-- This year’s show scored its biggest overall audience ever! A
record-breaking 7.7 million total viewers (P2+) tuned into the
slimiest Kids Choice Awards yet, marking the fourth consecutive year
of growth with this demographic.

-- The live telecast earned its biggest kids 2-11 audience ever--an
11.0/3.8 million K2-11--trumping last year’s show, the previous record

-- This year’s show was the highest-rated and most-watched with kids
6-11, averaging a 14.2/3.0 million K6-11.

-- The show averaged a record 13.7/2.9 million T9-14--its highest rating
ever with tweens--and posted gains of +10% over last year.

-- A record 4.6 million households (a 4.7 rating) tuned into the show.

-- More votes than ever were cast for this year’s KCAs. A record 91.1
million votes were cast (3/2/09-3/28/09) across Nickelodeon’s
platforms, Nicktropolis, TurboNick, UPickDaily, and Nick’s
mobile website.

-- celebrated its highest trafficked day ever on March 28,
driven by visits to the KCA site, which increased to 2.6 million (up
+27% over last year’s KCAs). Unique visitors totaled 2.2 million
(+31%) with 37 million page (+37%).

Nickelodeon’s 2009 Kids’ Choice Awards featured a star-studded telecast including celebrity participants such as: Cameron Diaz-last year’s “Wanna Be” winner-who presented the first-ever Big Green Help award to Leonardo DiCaprio; Paula Abdul, David Archuleta; Miranda Cosgrove; Chase Crawford; Miley Cyrus; Zac Efron; Shia LaBeouf; George Lopez; Keke Palmer; Chris Pine; Amy Poehler; Queen Latifah; Emma Roberts; Chris Rock; Ben Stiller; Alex Wolff; Nat Wolff and included rousing performances by the Pussy Cat Dolls (“Jai Ho”, “When I Grow Up”) and the Jonas Brothers (“Burnin’ Up” and “SOS”).

The 2009 Kids’ Choice Awards were followed by the highly anticipated premiere of the CGI-animated series The Penguins of Madagascar (Saturday, March 28, 9:30 p.m. [ET/PT]), which broke records as the most-watched series premiere in Nickelodeon’s history, drawing 6.1 total million viewers (P2+) and delivering the biggest kids 6-11 for an animated series premiere on Nick. Additionally, it was the best new series premiere performance ever with tweens.


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