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Xitelís New SOUNDaround Transforms Existing Two Speaker Hi-Fi Systems or Stereo TV into a Vibrant Home Theater Experience


Advanced New Technology Gives You Home Theater Sound Using Your Existing Audio System; No Need to Purchase Additional Speakers, Amplifiers, or Messy Cables

LAS VEGAS, NV -- Jan. 6, 2005 -- Xitel(TM) Pty Ltd., a worldwide leading provider of digital audio technology, announced at the Consumer Electronics Show (CES) today the release of SOUNDaround(TM), a high quality audio solution that gives users a complete home theater-like experience without the need for expensive equipment or complex installation. Xitelís new system is simple, easy-to-use, and works through two normal speakers, yet provides users with a complete, vibrant and rich cinema experience.

While surround sound systems can sound fabulous, to achieve a satisfactory experience costs a lot of money and requires a precise installation by professionals. If a speaker is placed wrongly or is not appropriate for the task, the results can be very disappointing.

ďMany audio companies want you to believe the only way to create realistic home theater sound is to fill your room with expensive speakers,Ē said Barrie Davis, CEO and Founder of Xitel. ďThere is a lot more work in getting a multi-speaker system right than most people really appreciate; itís clearly not as simple as pulling a few components out of a box and plugging them in. Weíre thrilled to introduce SOUNDaround to the market, which allows consumers to achieve an outstanding high-quality home theater experience from their DVD movies and games, using their existing equipment. With SOUNDaround thereís no reason to thrown away your perfectly good stereo - for less than $100 you can turn it into an awesome home theater without having to spend lots of money on messy cables, multiple speakers, or expensive surround sound amplifiers.Ē

Xitelís SOUNDaround is based on advanced principles of psychoacoustics, the scientific method of mapping how the brain processes what your ears hear. Using complex mathematical calculations, the SOUNDaround stimulates you into believing sounds are coming from everywhere in a room, using just two ordinary speakers. Quickly and affordably, users can now convert their existing two-speaker hi-fi system, stereo TV, or even headphones into a home theater experience in a few simple steps.

SOUNDaround Features and Benefits:

-- Home theater sound through a normal stereo TV, home Hi-Fi or headphones

-- Enhance existing equipment without spending thousands of dollars

-- Substantially improved dialog clarity without having to turn up the overall volume

-- Deep, ground shaking bass without the need for a subwoofer

-- Enhanced background effects for breathtaking cinematic realism

-- Works with DVD players, PS2, X-Box, DTV & HD TV, HD Radio

-- Larger audio sweet spot for realistic surround sound effects

-- Installs in minutes - no need for complex multi-speaker surround sound setups

-- Includes free high quality connection cables

-- Affordable

Availability and Pricing:

Xitelís new SOUNDaround comes in two versions: one targeted to gamers looking for an exciting audio experience from their Playstation 2 or X-Box games and movies; and one for consumers focused on achieving a high quality home theater experience from their DVD movies, music and other audio.

Both SOUNDaround products will be available in USA major retail outlets and directly from Xitel at for an estimated street price of $99.95. Additional stores are continuously being added - refer to for updates on retail stores and availability.

About Xitel

Xitel(TM) Pty Ltd. has a 29-year history of developing and marketing technically advanced audio and electronic products and solutions. Over the years, the company has designed, engineered, and manufactured numerous products and product lines and millions of units for an elite list of OEM marketing partners, including Sony, Siemens, Raytheon, HSBC, Netcomm, Telstra and many others. The company is based in Canberra, Australia with offices in Asia and the U.S. More information can be found at

Xitel and SOUNDaround are trademarks of Xitel Pty, Ltd. Xitel is a registered trademark in Australia. All other names are trademarks or registered trademarks of their respective owners.


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