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Everybody Wins with MasterCard’s “Find Your Way” Program


WEBWIRE

MasterCard partners with the Ministry of Tourism and local merchants to boost sales and benefit the Bahamian economy
Nassau, Bahamas.- MasterCard Worldwide recently announced the Merchant Champion Award winners for the MasterCard “Find Your Way” program, launched last October. This program seeks to offer merchants the opportunity to give cardholders unique experiences and exclusive benefits.

Awarded monthly, the Merchant Champion Award is offered to all “Find Your Way” participating merchants that report the most increase in MasterCard sales volumes. The Taj Mahal restaurant, the Poop Deck restaurant and Effy Jewelers have already received this award.

“We are pleased to see that the program is garnering great results for our merchant partners and look forward to announcing many more winners in the months ahead. During challenging economic times, this ongoing program aims at providing our merchant partners with the ability to maintain a healthy level of sales volumes over time, while at the same time benefiting the Bahamian economy,” says Patricio Rubalcaba, Vice President, Commerce Development, Travel & Entertainment Industries for MasterCard Latin America and Caribbean.

“Its programs like MasterCard’s “Find Your Way” that add a whole new dimension of fun and excitement to the tourist shopping experience, enabling us to capture more business and add value to our customers,” said Mr. Pargan R. Pawar from the Taj Majal, one of MasterCard’s monthly Merchant Champion Award winners.

Since last October, 2008 MasterCard cardholders visiting Nassau Paradise Island, Bahamas enjoy exclusive discounts and special offers when they use their MasterCard Card® to shop at select merchants throughout the island (i.e. restaurants, retail stores, car rentals, hotels, tours and entertainment).

Everyone Can Win
As part of the “Find Your Way” program, MasterCard is also hosting a sweepstake where any MasterCard cardholder that reside or visit the island can participate. Prizes are raffled every quarter and one grand prize is about to be delivered to a lucky winner, an all inclusive weekend stay for two at the Graycliff Hotel & Restaurant in Nassau/Paradise Island.

In conclusion, Rafael Fuentes, Commerce Development for MasterCard in the Caribbean said, “The Bahamas is without a doubt a key tourist hotspot in the Caribbean and we are happy to partner with the Ministry of Tourism and local merchant on this very important initiative. We are confident this program will continue as successful as it began.”

For more information on the program including the list of participating merchants and to have a chance to win, the cardholder can register their purchase or cash withdrawal receipts at www.findyourwaywithmastercard.com.



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