IOC awards 2010 & 2012 broadcast rights in China

The IOC has announced an agreement with China Central Television (CCTV) for the broadcast rights within China for the Vancouver 2010 and London 2012 Olympic Games.

At a signing ceremony this evening in Denver, Colorado, an IOC delegation led by IOC President Jacques Rogge, and IOC Executive Board member Richard Carrión, met CCTV delegates, including Sun Yusheng, Vice-President, and Jiang Heping, Director and Supervisor of Sports Programming.

IOC President Jacques Rogge said: “I am delighted to announce our agreement to continue our partnership with CCTV. The Beijing 2008 Olympic Games were a landmark moment in Olympic history and both CCTV and CCTV.com did a first-class job of bringing Olympic action into the homes of the Chinese people. We look forward to working closely with CCTV to make this possible for both the Vancouver 2010 and London 2012 Olympic Games.”

ZHAO Huayong, President of CCTV, said “CCTV has always been a great partner of the IOC and has been promoting the Olympic movement for thirty years. This agreement signifies a partnership between CCTV and the IOC with the common goal of making the Games accessible to 1.3 billion people.”

CCTV Vice President SUN Yusheng, who was present at the ceremony, said: “This is a milestone in CCTV’s coverage of the Olympic Games as it is the first time that CCTV has signed an agreement directly with the IOC as an individual rights-holding broadcaster. I believe it is a win-win agreement, which, for our part, illustrates our commitment to communicating the Olympic Games in the coming years.”