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Kodak VP Kevin Joyce Promotes Power of Targeted Print Communications in Integrated Marketing Campaigns


Rochester, NY.- In today’s competitive environment, marketers look for creative ways to build one-to-one relationships with prospects and customers, and the process often starts with customizing content to reach target audiences. Print is a powerful vehicle to deliver effective communications. As a component of an integrated multimedia marketing campaign, print delivers content that’s truly relevant to an audience—and generates greater return on marketing investment (ROMI). That was the message delivered by Kodak’s Kevin Joyce at the DMNews Global Creative Jam in New York City on March 19.

“As part of an integrated campaign, print remains one of the most vital tools for marketing and communications,” said Joyce, Worldwide Vice President, Sales and Marketing, Digital Printing Solutions, Kodak. “Digitally printed pieces, personalized to each recipient, contribute to greater response for a multimedia communications campaign that may include web, email and other components. By offering these integrated services, print service providers become even more valuable to their customers as marketing services providers.”

Joyce also discussed the value of targeted print communications, and how the ability to create tailored messages provides marketers with opportunities to leverage CRM data. “Individuals now control from whom and what kind of information they are willing to receive; they ‘permit’ communication. Customer information enables the development of pertinent one-to-one marketing that increases response rate and revenue. Digital printing technology makes it possible for marketers to move from mass communication to mass customization,” added Joyce.

Kodak’s wide range of digital printing and campaign management solutions enable marketers to develop communications tools that elevate the benefits of one-to-one marketing. For example, the KODAK NEXPRESS Dimensional Clear Dry Ink provides marketers with enhanced capabilities to create 3D raised printing that creates tactile effects. In addition, marketers can generate personalized URLs as part of a multimedia campaign using the KODAK INSITE Campaign Manager.

The DMNews Global Creative Jam centered on the value of taking creative marketing risks, focusing on both the critical importance of standing out in the market, as well as the practical issues that can derail a creative execution.

KODAK Products are backed by KODAK Service and Support.KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.


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