Design of Swedish Innovations and SAMSUNG Digital Enhanced Technology Witness Swedish Innovations and SAMSUNG Technology Concurrently

- The exhibit, organized by the Swedish government, has been on a world tour since 2003 and it is the first time to take place in Asia.

- Designs and digital technologies from world-class Swedish companies as well as from Samsung are on display.

Seoul Korea, February 7th, 2006 - Swedish designs usually stress functionality and practicality, while Samsung Electronics has cutting edge digital technologies. The best of both can be seen during the Korean run of “Improving Life: Design of Swedish Innovations and Samsung Digital Enhanced Technology” at the Hangaram Design Museum, part of the Seoul Arts Center, February 7-25.

The Swedish Society of Crafts and Design, the Swedish Institute, and the Swedish government have jointly organized the “Improving Life: Design of Swedish Innovations” exhibit at various cities around the world since 2003. The first showing in Asia is being carried out in cooperation with Samsung.

Samsung is exhibiting an 82” LCD TV along with a product array that includes notebook PCs, mobile TVs and mobile phones. The company’s cutting-edge digital technologies are manifest in its terrestrial digital mobile broadcast (DMB) receivers, satellite DMB phones, and ultra-slim slide-open phones.

Samsung Electronics Sr. Vice President Kwangtae Kim of Corporate Communications Team gave a congratulatory address at the opening of the exhibit. He said, “This exhibit is a cooperative effort by companies of our two countries in the world market. This is a meaningful encounter in which we can all advance.”The exhibition is divided into three sections. One features 56 innovative products that improve the quality of life from leading Swedish companies such as Volvo and Electrolux. Another is devoted to the Samsung Electronics products while the third is for innovative designs by Swedish companies that are currently doing business in Korea.

Reference
“Improving Life: Design of Swedish Innovations and Samsung Digital Enhanced Technology”

* Program Dates: February 7-25, 2006
* Place: Hangaram Design Museum, Seoul Arts Center
* Organizers: Embassy of Sweden in Seoul, Swedish Society of Crafts and Design, Swedish Institute
* Participating Swedish Companies: Assa Aboly, Electrolux, Saab, Tetra Pak, Volvo, Alfa Laval, Haldex, Haib, Lamiflex, Eukor Car Carriers


About Samsung and the Olympic Games.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

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Russell Rowland

HWH Public Relations

Samsung Electronics Co., Ltd.

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