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PoGo! Products Introduces mediaNOW, One of the First Portable TiVoToGo(TM) Enabled Media Players


mediaNow Users Will Soon Have the Ability to Enjoy Their Favorite TiVo(R) DVR Recordings on the Go

BREA, CA -- 01/06/2005 -- PoGo! Products, Ltd. (OTC: PGOI), a leader in portable digital audio technology today, announced it will be showcasing mediaNOW™, one of the first TiVoToGo™ enabled Portable Media Players at CES this week in Las Vegas. mediaNow users who own a TiVo® Series2™ DVR will soon have the ability to download and enjoy all their favorite TiVo® recordings and watch them on the plane, in the car or anywhere on the go.

About the size of a handheld PDA, the mediaNOW Portable Media Player is the ultimate entertainment device for today’s demanding consumer. mediaNOW functions as a Camcorder & Digital Camera, MP3/WMA Player, Voice Recorder, FM Radio and MPEG1, MPEG2 (TiVoToGo™ transfers), MPEG4, DivX, and XviD Media player.

“TiVoToGo for the first time makes it simple for consumers to get their favorite television programs onto portable devices,” said David Sandford, director of platform product marketing at TiVo. “We expect TiVoToGo transfers will be a catalyst for the portable media player market and we’re excited to have an innovative developer like PoGo! Products incorporating TiVoToGo technology into their product line.”

mediaNOW will be displayed in three locations during CES: TiVo® Meeting Room LVCC MTG RM N204, Showstoppers to be held January 6 at the MGM Grand Hotel from 6:30-9:30 pm. and Remote Solution Booth # LVCC SO 26941.

“We feel that PoGo! Products has reached an important milestone in the portable digital media world,” said Robin McSurley, VP of Sales and Marketing for PoGo! Products. “Combining mediaNow with TiVoToGo™ technology, consumers will finally realize the dream of true mobile entertainment.”

mediaNOW is planned to be available by end of February and will cost $549.00.

About PoGo! Products, Inc.

PoGo! Products, Inc. is a developer and marketer of innovative, industry-first personal technology products, led by industry veterans who are proven leaders in the consumer electronics industry. Corporate headquarters for PoGo! Products and home base for sales and customer service is located in Brea, Calif., with all manufacturing of product done in Asia with engineering teams in both locations.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). Today, the Company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it. The Company is based in Alviso, Calif.

TiVo and the TiVo Logo are registered trademarks of TiVo Inc. in the United States and other jurisdictions. Series2 and TiVoToGo are trademarks of TiVo Inc. All rights reserved.

Certain statements in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Additional information concerning forward-looking statements is contained under the heading of risk factors listed from time to time in the Company’s filings with the Securities and Exchange Commission. We do not assume any obligation to update the forward-looking information.


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