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EMC Expands Further into SMB Market with Tailored Line of Hardware and Software Products


EMC Insignia line of products enable SMBs to leverage EMC information management and storage expertise with easy-to-use products

Hopkinton, Mass.-Monday, February 6, 2006, EMC Corporation, the world leader in information management and storage, today introduced the EMC Insignia line of hardware and software products that enable small and medium businesses (SMBs) to store, manage, protect, and share vital business information.

EMC Insignia products are designed specifically to address SMB’s critical information management and storage issues at affordable prices. All EMC Insignia products have been tested to ensure they work individually, together, and with third-party software and hardware.

Over the past several years, EMC has been developing and acquiring innovative products for SMBs. In October 2004, EMC acquired Dantz Development Corp., maker of the award-winning Retrospect backup and recovery software. EMC has combined the extensive SMB market knowledge acquired through Dantz with EMC’s vast expertise in information management and storage to create the simple but powerful EMC Insignia product line.

Joe Tucci, Chairman, President, and CEO of EMC, said, “Small and medium businesses are faced with the same challenges as our enterprise customers – explosive information growth, the need to improve productivity and lower costs, and a requirement for simplicity. EMC Insignia brings EMC expertise in these areas to a new and adjacent market at appropriate price points. These easy-to-use but powerful products enable SMBs to focus on growing their businesses rather than expending unnecessary effort to store, manage, protect, and share their information.”

Larry Zulch, Vice President and General Manager, EMC Insignia, and former CEO and co-founder of Dantz Development Corp., will manage the EMC Insignia business. The EMC Insignia line includes the following new hardware and software products:

EMC CLARiiON AX Series disk arrays enable SMBs to consolidate and share storage efficiently among multiple computers and capitalize on the advantages of backup to disk. The combination of EMC networked storage for fibre channel or iSCSI delivers easy-to-use, highly reliable data storage at an affordable price.

EMC Storage Administrator for Exchange SMB Edition information management software works with the EMC CLARiiON AX series to simplify management of Microsoft Exchange Server data, provide fast recovery from an Exchange server failure, and make migration to Exchange Server 2003 a straightforward and streamlined process achievable in just a few hours in many cases.

EMC Retrospect gives SMBs a simple but powerful way to protect servers, 24x7 applications, desktops, and notebooks. The backup and recovery software is renowned for its ease of use, self-adjusting backup operations, accurate point-in-time restores, simplified onsite and offsite media management, and encryption of backup media with government-certified AES.

EMC RepliStor SMB Edition guards SMB’s vital information against hardware failure or site-wide disaster. The software provides easy-to-manage replication of data between two Windows computers locally or remotely across the Internet and maintains a continuously updated copy.

EMC VisualSRM SMB Edition helps businesses stay ahead of information growth and rein in costs while meeting storage needs. This storage resource management software presents a consolidated view of a company’s storage and hosts automated policies to manage it.

EMC eRoom SMB Edition brings efficiency to how employees, partners, and suppliers work together. The collaboration software provides a browser-accessed, highly secure collaborative workspace to share information, manage projects, and deliver higher-quality products and services.

“We’re seeing the IT needs of small and medium businesses mirroring those of large enterprises, but on a different scale,” said Ray Boggs, VP of SMB Research at IDC. “SMBs just don’t have the financial and IT resources to deploy the same comprehensive approaches to storage. Small and mid-size firms definitely prefer suppliers that can provide comprehensive solutions, but they also like the option of adding capabilities a la carte as needed. The EMC Insignia line of hardware and software products offers SMBs the flexibility of a complete portfolio of capabilities that work together and can be put into place when the time is right.”

Pricing and Availability

The CLARiiON AX100/i, Storage Administrator for Exchange SMB Edition, and Retrospect are available immediately from authorized EMC resellers and EMC Velocity SMB channel partners. RepliStor SMB Edition, VisualSRM SMB Edition, and eRoom SMB Edition will be available in Q1 ’06. Pricing for the CLARiiON AX100/i starts at $5500, Storage Administrator for Exchange SMB Edition costs $1995, RepliStor SMB Edition costs $995 per node, VisualSRM SMB Edition starts at $995, eRoom SMB Edition starts at $995 for 10 users, and Retrospect starts at $399.

Further information on EMC Insignia products and the associated Velocity SMB channel program is available on

About EMC

EMC Corporation (NYSE: EMC) is the world leader in products, services, and solutions for information management and storage that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC’s products and services can be found at
For more on EMC news, events, and recent media coverage visit the news section of Note to editors: For further information about this release contact EMC Public Relations at
EMC, CLARiiON, Retrospect, and Replistor are registered trademarks, and VisualSRM is a trademark of EMC Corporation. All other trademarks are property of their respective owners.

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) risks associated with acquisitions and investments, including the challenges and costs of integration, restructuring and achieving anticipated synergies; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vi) component and product quality and availability; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) insufficient, excess or obsolete inventory; (ix) war or acts of terrorism; (x) the ability to attract and retain highly qualified employees; (xi) fluctuating currency exchange rates; and (xii) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.


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