AT&T Scores Slam Dunk with Live Mobile TV Coverage of Men’s NCAA March Madness Games

College basketball fans can now catch all 63 games of the NCAA Division I Men’s Basketball Championship from the first round through the national championship even when they’re not in front of a TV. AT&T* (NYSE:T) today announced live NCAA Division I Men’s Basketball coverage available on AT&T Mobile TV as the result of AT&T’s agreement with CBS and FLO TV , which powers AT&T Mobile TV.

Beginning March 19 – the beginning of the first round – AT&T Mobile TV subscribers will be able to catch every shot, steal, slam dunk and buzzer-beater directly from their cell phones through up to four additional seasonal channels aired by FLO TV. Coverage will include game highlights, score recaps and analysis from CBS Sports in broadcast quality on users’ cell phones — similar to the experience of watching from their home TVs.

AT&T is offering new AT&T Mobile TV subscribers a two-month free trial**, as well as a special promotion on one of its most popular AT&T Mobile TV compatible handsets, the LG Vu, currently on sale for $49.99 after mail-in rebate1.

In addition to exclusive coverage of the men’s tournament, subscribers enjoy mobile access to full-length television programming and sporting events from several leading entertainment brands.

AT&T | DIRECTV
Additionally, AT&T | DIRECTV customers can subscribe to DIRECTV’s exclusive NCAA® MEGA MARCH MADNESS® that supplements CBS Sports’ exclusive live network coverage of the 2009 NCAA Division I Men’s Basketball Championship, and provides exclusive access to all live out-of-market games. Available to residential customers for $69, NCAA MEGA MARCH MADNESS offers 37 Tournament games from the first round through the Sweet 16® and is the only way television fans can see on television all 64 games of the NCAA Tournament, starting with the Opening Round game on March 17 and concluding with the championship game from Detroit, Mich., April 6.

NCAA MEGA MARCH MADNESS offers a host of interactive features enabling viewers to watch up to four live broadcasts on one screen with the ability to tune directly to any of the games, along with a scoreboard displaying the status of all current round match-ups. Fans with interactive receivers can make and track their own Bracket picks and see every score from every game in the Tournament.