IDEA Launches Portfolio of BlackBerry Offerings in India

Mumbai, India - IDEA Cellular, one of the leading GSM operators in India, and Research In Motion (RIM) (Nasdaq: RIMM; TSX RIM) today announced the launch of the BlackBerry® solution for IDEA customers. IDEA will offer a broad range of BlackBerry® smartphones and services for enterprise and individual customers on its network, nationally.

The BlackBerry solution provides customers with easy wireless access to email, phone, calendar, web and multimedia applications, as well as access to thousands of other mobile business and lifestyle applications.

BlackBerry smartphones will now be available from IDEA stores, leading modern trade, and multi-brand outlets across 15 circles of IDEA Cellular’s network, throughout the country. IDEA customers can now choose from a broad range of BlackBerry smartphones and enjoy the freedom and productivity benefits of using the BlackBerry solution to stay connected to people and information, while on the move.

Announcing the launch, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular Ltd. said, “IDEA has continuously endeavoured to enrich the lives of our customers through cutting-edge technology on our network. Our partnership with RIM to offer the BlackBerry solution with a rich portfolio of smartphones reinforces this commitment to our customers. With the BlackBerry solution, IDEA customers can now stay connected and access information in a timely manner, thus increasing productivity and contributing to a better work-life balance.”

Ms. Frenny Bawa, Vice President, India at RIM said, “The innovative BlackBerry solution has proven successful in enabling businesses to mobilise their workforce and it has also proven popular among consumers for its industry-leading messaging capabilities and rich multimedia features. We are pleased to partner with IDEA Cellular to expand the availability of the BlackBerry solution in India.”

IDEA Cellular will offer BlackBerry® Enterprise Server to corporate customers and other organisations that manage their own email servers. The BlackBerry Enterprise Server software tightly integrates with IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® and provides advanced security and IT policy controls to enable secure, push-based wireless access to email and other corporate data.
IDEA Cellular will also offer BlackBerry® Internet Service, which is designed for smaller businesses and individuals. It allows customers to access up to 10 supported corporate and personal email accounts (including most popular ISP email accounts) from a single device.

More information on BlackBerry solution for IDEA customers, is available on: http://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry

About IDEA Cellular Ltd.
IDEA Cellular Ltd. is a leading GSM mobile services operator with over 40 million subscribers, under brand IDEA. It has licenses and spectrum to operate in all 22 service areas of India, with commercial operations in 15 service areas, currently. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is part of the Aditya Birla Group, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 125,000 employees belonging to 25 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com

About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

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