Lexar’s High-Speed, High-Capacity Professional UDMA 300x 16GB CompactFlash Card Wins 2009 Hot One Award

Professional Photographer Magazine Awards Lexar Third Consecutive Hot One Award for ‘Media Card’ Category

Fremont, CA – Lexar Media, a leading global provider of memory products for digital media, announced today that the Lexar® Professional UDMA 300x 16GB CompactFlash® memory card has won the Professional Photographer 2009 Hot One Award in the ‘media card’ category, the third consecutive year the award has been given to the Lexar Professional memory card line. The 16GB card is the latest addition to Lexar’s award-winning product line, and provides photographers with an ideal combination of high-capacity, professional-level performance and reliability.

The Professional Photographer Hot One Awards honor the photography industry’s best new products for professional application. “Every year, we talk about the Hot One Awards getting bigger and better. That trend continued this year, but in a more pronounced fashion,” said Jeff Kent, Hot One Editor, Professional Photographer. “The Awards took a huge step up in size, logging more than 350 entries by 180 companies. The 56 categories were more competitive than we’ve ever seen before. Winning an award in this year’s competition was no small feat. The 2009 Hot One winners truly represent the best and brightest in today’s professional photography market.”

Designed for professional photographers and photo enthusiasts, the Lexar Professional UDMA 300x 16GB CompactFlash memory card is UDMA (Ultra Direct Memory Access)-enabled, which results in exceedingly fast performance when used with a UDMA-enabled device. Speed-rated at 300x, which represents minimum sustained read/write speeds of 45MB per second, the card dramatically reduces post-production time thanks to an improved card-to-computer transfer rate when working in conjunction with a UDMA-compatible card reader. In addition, the high capacity of the card allows photographers to store more images and shoot for longer periods without interruption.

“Winning our third consecutive Hot One Award is a tremendous honor,” said Jeff Cable, director of marketing, Lexar. “This award recognizes Lexar’s achievement and innovation in the professional market, which is something we as a company pride ourselves on. We look forward to continuing to provide photographers of all levels with advanced, reliable memory solutions to keep their images safe and allow them to focus on what matters most—taking pictures.”

Now available, the new Lexar Professional UDMA 300x 16GB CompactFlash card includes a limited lifetime warranty, free dedicated technical support, and the full version of Lexar Image Rescue™ 3, Lexar’s award-winning image recovery software.

About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, Inc. one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.