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Market Research Seminar Lines Up Marquee Presenters to Highlight Real World Case Studies for Research in Action


Marketing research professionals discuss techniques for overcoming marketing problems.

DENVER, COLO, Feb. 1, 2006 – The Colorado Chapter of the American Marketing Association (AMA) is hosting the 2006 Market Research Seminar, Tuesday, Feb. 28, 2006 at the Oxford Hotel in lower downtown Denver. This half-day event features a collection of seasoned speakers from local and national organizations. The speakers represent companies such as: Harris Interactive, iModerate, RBI, Constat Inc., Egg Strategy, Marketing Advocates, Inc., The Qualitative Difference and Radar Communications. The seminar ‘Marketing Problems/Research Solutions’ will include presentations and discussions on how marketing research has been able to address and solve a variety of marketing problems.

Designed for researchers at all levels, as well as marketers who have the need to better understand and apply research findings, the half day seminar focuses on case studies and client examples of research in action:
 AOL - Measuring and Improving the Core Service Proposition
 Ethnographic Research: how and when to apply it as well as how it has worked with key clients
 New Product Research in Emerging Markets
 Improving Advertising Effectiveness Through Continuous Tracking
 Impacting Brand Awareness and Brand Equity in a B2B Reseller Environment
 Online Qualitative/Quantitative Research in the Cable Industry.

Attendees will hear seasoned marketing research professionals’ techniques for overcoming marketing problems.

The sponsors of Marketing Problems / Research Solutions are: ingather research, The Praxi Group, Phone Base Research, Inc., Fieldwork Denver and Annex.

Date: February 28, 2006
Time: 7:45 am to 1:30 pm
Location: Oxford Hotel, 1600 17th St., Denver, CO
Cost: $115 for AMA Members and $140 for Non-Members before Feb. 17.
After Feb.17 $135 for AMA Members and $165 for Non-Members
Register: - enter code: research

For more information about this event, please contact Leigh Kahn at or go to

The American Marketing Association (AMA) is one of the largest professional associations for marketers, and has 38,000 members worldwide in every area of marketing. For media queries and questions about the AMA, contact Lauri Harrison, President-elect at (303) 885-4200 or The Colorado Chapter’s website is



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