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SenderOK will save the online community from email overload, spam, and spam filters


Kherson – February 17, 2009 – Four months after a successful sneak-preview at TechCrunch50 (San Francisco, September 2008), SenderOK, a revolutionary solution for email management and business contact information exchange, has now officially launched.

According to last year’s Basex Inc. research, information overload cost the American economy more than $650 billion in lost productivity, and took up 28 percent of workers’ time making it one of the ‘main problems of the year 2008’. The problem was so acute that in June 2008, the Information Overload Research Group (IORG) was created by tech giants such as Microsoft (MSFT), IBM (IBM), Intel (INTC), Xerox (XRX), Symantec (SYMC), and Google (GOOG) to study the problem and suggest solutions.

Despite the vices attributed to it, email remains the most popular and convenient means of communication, especially for business. There is no obvious need to seek the technology to replace the email, however, to keep its dominance in Internet communication tools, email should evolve.

Microsoft was the first to see “the potential benefits of social sorting as a technique for managing email.” However, its SNARF remained just an R&D project.

Based on Microsoft’s idea, SenderOK has created a next-generation technology that modernizes the way we use our email clients and Web mail.

“We solve the problem of email overload, information management, and spam. We also help business people to exchange and keep contact information updated hands-off,” says Viktor Tatarov, SenderOK CEO.
Here is the complete report:

How do we solve the email overload problems?
SenderOK is an add-in for most popular email clients and browsers that extends them with email sorting and sender info display features integrated into the email preview pane.

In-depth user connection analysis: SenderOK analyzes incoming emails and decides on their importance for a user based on that user’s behavior patterns towards every known sender. In case of unknown senders, SenderOK uses its network information about sender communications and other data according to its proprietary algorithm.

In this way, even first-timers’ messages can be identified as important or not. With the sender information on hand, SenderOK users have a good chance to make speedier decisions.

Intelligent approach to spam: Nucleus Research estimates that ‘with users spending more than 1 percent of their time tackling spam in their inboxes each day, American companies alone are losing more than $70 billion a year in lost worker productivity’. Multiple anti-spam solutions often make the situation even worse – as spam filter programs proliferate, more and more businesspeople are finding important emails in their spam box, often days after they were sent and received.

Pew Internet and American Life Project finds that 51% email recipients look through their junk-mail folders every day. SenderOK is the opposite of a spam filter in that it will analyze what has been spam filtered and find and automatically restore good emails to your inbox in real time. Moreover, it organizes users’ workflow so that they never even see spam messages.

Efficient attention management: RescueTime, a company that analyzes computer habits, has concluded that ‘a typical information worker who sits at a computer all day turns to his e-mail program more than 50 times’. Even if a minute is spent on checking, this will result in more than 4 wasted hours weekly.

SenderOK enables users to accomplish more in less time. Its icon in the system tray lets users know if they have unread emails from important senders. SenderOK users, who are waiting for urgent emails, will save time. A voice announcement accompanies the arrival of emails that SenderOK considers very important (VIP) and important. This can be configured to happen even when the email program is closed.

Sender information presentation: Right in the message preview pane, users can see each sender’s photo business card with personal and contact information. The extended card will also display all messages and attached files received from that sender. The profile data can be imported from social network sites such as LinkedIn, (O1BC.DE), Facebook, MySpace, etc. if such data are available via the social network’s API.

Online business card exchange: Being the ‘facade’ to the email add-in, the business cards service exists also separately online. The users who need it can sign up online at to exchange cards and keep informed about their contacts’ changes.

About the Company: SenderOK ( was founded by the same experienced management team, well-known among Americans, who made Web CEO,, the most popular website marketing and management software in the world. The company is located in the computer programming mecca of Kherson, Ukraine. SenderOK has six US patents pending so far.

Please call for a more in-depth discussion and/or to make an appointment to meet at CeBIT 2009.


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