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Jinny’s Service Oriented Environment meets SDP requirements of Zain Tanzania


Suite of integrated solutions delivers Service Delivery Platform solution

Barcelona, 16 February 2009 - Jinny Software, a leading global supplier of messaging and media platforms to mobile network operators, today announced that it has met the needs of Zain Tanzania for a Service Delivery Platform (SDP) with Jinny’s Service Oriented Environment approach to service delivery, which has provided the operator with a suite of integrated solutions in the form of Jinny’s SMSC, Message Router, VoiceSMS and Voicemail products. Together with Jinny’s Ringback Tone Server and Charging Gateway, already implemented on the network and generating high return-on-investment, these homogeneous products provide the operator with a fully integrated and effective service delivery solution.

Zain Tanzania required a comprehensive VAS strategy, including a Service Oriented Environment approach. Jinn addressed a number of key operator challenges, which focused on improving speed of service introduction and time-to-market, the ability to reduce OPEX and CAPEX and the need to offer full call completion and ARPU-generating solutions.

Jinny recommended, and implemented, an integrated solution where all components are interconnected and use a common interface to the external world. With one interface to the billing system, all VAS components can be rated and a single command can be sent to the IN system for charging. A major factor in the selection for Zain Tanzania was the product integration built into Jinny’s solutions, making it unnecessary for the operator to become involved in complex integration issues between VAS components.

“We are very satisfied with our engagement with Jinny Software”, says Name, IT Director, Zain Tanzania, “their consultative approach to our challenges and the solution strategy proposed was very welcome and their Service Oriented Environment approach meets our SDP needs perfectly. Our experience working with them has been very positive.”

George Yazbek, Strategic Marketing Manager of Jinny Software, explained, “Effective service delivery relies on assets used in the normal, everyday functioning of most mobile networks. Operator inventories already include a plethora of solutions for the delivery and execution of new subscriber services, solutions which, when used individually, provide a specific function, but when employed en masse in an integrated manner, can create their own powerful Service Delivery Environment.

“Without the need for new and complex protocols to drive even more complex Service Delivery Platform solutions, these key operator assets are the strengths which can be leveraged now, to implement effective, long-term service delivery strategies. We are delighted that Zain Tanzania has adopted our service delivery approach,” Yazbek concluded.

Jinny’s Regional Director, Aniket Deuskar, added, “Our strategic engagement with Zain Tanzania on this deal illustrates Jinny Software’s ability to be a solution provider bringing strong solutions to the table and not just powerful, stand-alone products. We look forward to strengthening our co-operation with Zain Tanzania in the future.”


Notes to Editors

About Jinny Software -
Jinny Software enables mobile network operators to drive revenue, manage costs, retain customers and shorten time-to-market through a range of messaging and media solutions and services and a fully managed mobile advertising service.

Jinny’s product suite includes highly efficient, future-proof core messaging platforms and ARPU-enhancing applications built on open and common architectures.

Our mobile advertising managed services team offers a fully-managed service to operators to implement their mobile advertising strategy. Jinny’s delivers the technical solution to implement mobile advertising, the commercial solution to handle relationships with agencies and brands, and comprehensive support on campaigns for design, management, and reporting.

Implementation, project management, support and training is provided by Jinny’s service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia.

Jinny Software operates from its headquarters in Dublin, Ireland, regional headquarters in Dubai, UAE, and sales offices in Sao Paulo and Kuala Lumpur. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

For further information please contact:
Marketing Department,
Jinny Software Ltd.,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2626

For media and analyst relations enquiries please contact:
Tim Guest
Global Media & Analyst Relations
on behalf of Jinny Software
Tel: +44 7956 257069


 Jinny Software SDE
 Service Delivery Environ
 Zain Tanzania
 Jinny Software SDP

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