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New York SEO Firm Explains Why SEO, Why Now


The Pasch Consulting Group (PCG) is one of New York’s leading SEO consulting firms. For the past 18 years, veteran Internet Marketing expert and company CEO, Brian Pasch, has helped businesses maximize the revenue generated from their advertising dollars.

Now, with businesses hurting more than ever, Brian Pasch speaks up about why it is critical for companies to practice ethical SEO on a regular basis. “In a nutshell, SEO is the process of structuring and promoting a web site so that it is easily found and indexed by major search engines. In an even smaller nutshell, this means that people searching the web will actually be able to find a company’s website,” explained Pasch.

With an estimated 85% of the population taking to the Internet on a daily basis before making a major purchasing decision, the World Wide Web has become the dominant source of information for virtually every topic.

This means that if someone is looking for a car, travel information, health and beauty treatments or the best restaurant in town, you can bet that most will be looking for it on the Internet. Pasch further remarked, “Not only are people searching for information on the Internet, they are making purchases, small and large. If a company’s website is not easily found, they are missing out on sales that could easily be theirs.”

There are many techniques which constitute good SEO practices, some of which include getting free business listings with all search engines platforms which can be as simple as creating a listing on Google Maps.

Other SEO techniques include link building projects with relevant industry sites. In theory, business websites that have a high number of links pointing to their website, from other reputable industry or quality consumer websites, their website will be rewarded with higher search visibility.

PCG offers a free SEO evaluation of a business’s website to help them understand what they are and are not doing correctly for Internet marketing. The free evaluation alone is worth a trip to their website to learn more about SEO and how it can help all business, small and large, succeed in a difficult economy.

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