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John Deere Showcases Products, Sustainability and Support at 2009 Golf Industry Show


CARY, North Carolina .— John Deere Golf has its customers to thank for the eight new products it will unveil at the 2009 Golf Industry Show (GIS). Pointing to the vital feedback the company receives from loyal users, John Deere officials say operators’ needs, along with industry insight, guided the development of each new piece of equipment.

The 2009 lineup – John Deere Golf’s largest product launch to date – also draws inspiration from earlier John Deere products, combining existing solutions with new innovations in engineering.

“At John Deere, our best ideas come in response to customer input – that input enables us to deliver the products and features our users need the most,” said Gregg Breningmeyer, director of sales and marketing, John Deere Golf. “But we don’t stop there. We’re constantly perfecting our customer-driven technology and finding ways to incorporate it in new products. That’s the philosophy behind our 2009 offering.”

This year’s products include a range of mowers, sprayers and cutting units, all of which enable operators to work efficiently and achieve more flawless turf. The 2009 lineup includes:

* The Quick Adjust 5 and Quick Adjust 7 Cutting Units, which adjust easily – in just a few seconds from a single point – to save time and effort.
* The 220 E-Cut Hybrid Walk Greens Mower, with a floating head that hugs contours, making it easier to achieve the perfect cut on any course.
* The 7500 and 8500 E-Cut Fairway Mowers, with electric cutting units that eliminate potential leak points to protect turf appearance and health.
* The 8000 E-Cut Fairway Mower, which – thanks to a tighter stripe and excellent contour following – makes fairways look as good as greens.
* The 7200 PrecisionCut Trim and Surrounds Mower, featuring Width-on-Demand for cutting unit adjustments on the fly – no stopping, tools or parts required.
* The 8800 TerrainCut Rotary Mower, boasting a highly durable deck designed for the tough demands on the rough as well as ease of use, without sacrificing quick height changes.
* The HD200 and HD300 SelectSpray, designed for the operator’s convenience, providing an efficient valve bank design that simplifies operation and plumbing, while standard triple nozzle bodies make nozzle changes effortless.

“With their strength, stability, quality of cut and time-saving adjustments, the 2009 John Deere Golf products will keep superintendents moving – and cutting and spraying – with speed, precision and power,” said Breningmeyer. “John Deere has been rolling up its sleeves to support customers for 170 years. And, the 2009 lineup with its multitude of benefits is just one more way we offer that support.”

These new products will be exhibited in John Deere Golf’s booth, which is built primarily of recycled materials, thanks to the ongoing partnership between John Deere and Compass Collective. Both companies are committed to sustainable practices and have worked together to create a trade show space that is an extension of John Deere’s enterprise-wide environmental practices. As such, the John Deere booth will incorporate the following green practices:

* Approximately 80 percent of the booth’s content is reused for every show, being reconfigured as needed.
* All aluminum materials are made from 70- to 80-percent recycled aluminum.
* The amount of paper collateral on-site has been minimized; materials are primarily distributed via jump drive.
* The booth contains recycling receptacles for such elements as paper and glass.
* The majority of shipping materials and waste is recycled.
* All graphics are printed with eco-friendly inks and dyes.

“Our commitment to sustainability is just as strong as our dedication to our customers,” said Breningmeyer. “And with the help of Compass Collective, we were able to manifest our philosophy into an effective showpiece.”

In addition to quality products and sustainable practices, customers also have access to John Deere Golf experts who understand the golf industry, the demands placed on a superintendent and the specialized needs of each individual course. That ongoing support is realized through a complete line of equipment, irrigation and agronomics products, as well as a network of distributors, Stores on Wheels, golf sales representatives and John Deere Landscape stores. These experts work together as a cohesive team with the course’s crew to create and maintain an efficient, highly playable course.


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