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Appnexus Delivers Data Warehouse Cloud Service Based On Netezza


Cloud Service Provider Leverages Data Warehouse Appliance to Offer Terascale, Flexible Service for the Online Advertising Community

Marlborough, Mass. — Partners Netezza Corporation (NYSE Arca: NZ) and AppNexus today announced that AppNexus will deliver a terascale data warehouse cloud service leveraging the Netezza appliance. This new offering will provide online advertising providers with a cloud offering that not only can handle analytics on their huge volumes of data but also offers them a flexible way to take advantage of the performance, simplicity and time to value benefits of the Netezza appliance. Additionally, the partnership will expand the capabilities of AppNexus’ offering to the online advertising community.

The AppNexus cloud was engineered to provide all the building blocks of a robust, cost-efficient and instantly scalable enterprise infrastructure. Innovative yet dependable, the AppNexus infrastructure offers cloud computing without limitations.

“By partnering with AppNexus, our growing community of online advertising customers now has a cloud computing service option that lets them leverage the high performance and simplicity of Netezza in a more elastic manner,” said Brad Terrell, vice president of digital media at Netezza. “For our customers, particularly for the digital media firms leveraging terabyte-scale data analysis to create competitive advantage, time-to-value and flexibility are extremely important. This cloud services deployment model further extends the business agility Netezza delivers.”

“AppNexus ‘Netezza in the Cloud’ is an offering that will prove to be extremely valuable to our growing customer base,” said Brian O’Kelley, CEO at AppNexus. “With Netezza’s strength in the digital media space and the simplicity of deployment that their appliance approach offers for high-performance data analysis, we knew that partnering with them to create this offering would extend not only our capabilities, but our market reach.”

About AppNexus

AppNexus is a leading enterprise-level computing cloud focused on comprehensive, self-service, virtualized hosting on demand. AppNexus provides the servers and tools needed to build a highly available virtual datacenter, including bandwidth, hardware load balancing, geographically disparate datacenters, persistent clustered storage, and an SLA. AppNexus products are deployed and scaled at will via command-line tools. The AppNexus cloud has also become an ecosystem where customers partner with each other and with vendors to reduce the latency inherent in web-based collaboration. AppNexus was founded in 2007 by Brian O’Kelley and Mike Nolet, and is funded by leading investors including Venrock, Kodiak Ventures, Khosla Ventures, First Round Capital, Mark Andreessen, Ben Horowitz, and Ron Conway. For more information about AppNexus, please visit

About Netezza Corporation (NYSE Arca: NZ)

Netezza (NYSE Arca: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics for business users across the extended enterprise, delivering significant competitive and operational advantage in today’s information-intensive marketplaces. The Netezza Performance Server® (NPS®) family of appliances brings appliance simplicity to a broad range of complex data warehouse and analytic challenges. Customers who have realized the benefits of Netezza appliances include Ahold,, CNET Networks, Debenhams, Department of Veterans Affairs, Epsilon, Nationwide, Neiman Marcus, Orange UK, Premier, Inc., Ross Stores, Ryder System, Inc., The Carphone Warehouse and Virgin Media. Based in Marlborough, Mass., Netezza has offices in Washington, DC, the United Kingdom and the Asia Pacific region. For more information about Netezza, please visit


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