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SAP Kicks off 2009 at the National Retail Federation Convention and Expo


NEW YORK and NEWTOWN SQUARE, PA. - Continuing its momentum and commitment to delivering innovative solutions to retailers worldwide, SAP AG (NYSE: SAP) today announced its planned activities for the world’s leading retail event, the National Retail Federation (NRF) 98th Annual Convention and Expo, being held January 11-14 at the Jacob K. Javits Convention Center in New York, NY.

Executive Roundtable Features Coldwater Creek, Hästens, Reliance Retail Limited and Wawa
SAP will host an executive customer roundtable on Tuesday, Jan. 13 at 8:00 a.m. EST for media and industry analysts. SAP customers, including Coldwater Creek, Hästens, Reliance Retail Limited and Wawa, will provide details on their recent implementations and the role technology played in improving their business processes. The panel, hosted by Verlin Youd, senior vice president of Global Trading Industries for SAP, will provide an exclusive opportunity for media and industry analysts to speak directly to retail executives about their operations and future trends affecting their business, as well as how technology fits with their strategies to weather the current economic storm.

SAP Provides the Solutions Retailers Need for Success
Investing in the right IT platform and solutions enables retailers to simplify business processes and reduce costs. Attesting to this fact, over 500 retailers globally, including Sport Chalet and Life is good, went live or upgraded in 2008 on SAP® solutions to address their industry-specific needs. Visitors to the SAP booth at NRF (#1603) will see first-hand how the SAP® for Retail solution portfolio enables retailers of all sizes to improve the overall customer experience while increasing efficiency and reducing costs. SAP solutions enable retailers to streamline their merchandise lifecycle, integrate and manage customer information, gain a better understanding of operations, deliver shareholder value and mitigate risk, as well as manage their human resource and financial business processes.

SAP will also demonstrate how its extensive partner ecosystem complements the company’s solutions and delivers additional value to retailers. Visitors to the SAP booth will be able to review SAP partner solutions and services from Accenture, Capgemini, CIBER and IBM.

“Now more than ever the National Retail Federation provides an excellent forum for industry leaders to meet and share experiences and keys to success in today’s challenging global economic climate,” said Bob McFarland, recently appointed senior vice president and general manager of the US Retail Organization, SAP America. “SAP is proud to continue our support of NRF as a leading organization that delivers industry solutions to enable retailers of all sizes around the world to be best-run businesses.”

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.


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