Miami brides-to-be get their running shoes ready

Win a free wedding dress at the “Running of the Brides“® sale on January 16th

AVENTURA, FL – January 13, 2009 – Filene’s Basement is gearing up for the first ever “Running of the Brides” sale at the new Aventura, FL location on Friday, January 16, 2009. Hundreds of brides-to-be will camp out in anticipation of the 8:00am opening.

This year, Filene’s Basement has teamed up with online wedding planning site WeddingWire.com to offer four lucky brides the chance to win a free wedding dress at this event. The winners will be able to choose from over 1,400 brand name and designer wedding gowns, which are otherwise priced between $249 – $699. For contest rules and entry, visit http://filenes.weddingwire.com.

Filene’s Basement’s World Famous Bridal Event, “Running of the Brides” has been a part of the framework of the wedding industry since 1947. Much like the Running of the Bulls in Pamplona, Spain, the “Running of the Brides” event has become a national phenomenon. When the clock strikes 8:00am, brides-to-be will sprint into the store to have the opportunity to buy the wedding gown of their dreams at an incredible discount.

“WeddingWire and Filene’s Basement have been working together for years to promote the Running of the Brides events and we are so excited to kick off the 2009 season at the brand new Aventura location,” says Megan Hermeling, Community Manager for WeddingWire. “We just love to see brides come away with the wedding dress of their dreams for an incredible price!”

The early birds and their teams of helpers will arrive in the wee hours of Friday morning to grab their spot in line. Some will strategize, others will sleep, and even more will arrive in matching costumes just to have a good time. Whatever their intention, these teams will be ready when the doors open.

The Aventura location will open early for the sale at 8:00am and close at 9:00pm. Checks, credit cards and cash are accepted. For more information and the chance to win a free wedding dress please visit http://filenes.weddingwire.com.

About WeddingWire, Inc.
WeddingWire, the nation’s leading wedding technology company, was designed to empower both engaged couples and wedding vendors. WeddingWire enables engaged couples to search, compare and book over 100,000 wedding vendors nationwide, from wedding venues to wedding cakes. WeddingWire also offers an online community and a suite of cutting-edge planning tools, including wedding websites, all at no charge. For wedding vendors, WeddingWire provides free online management tools creating the only market opportunity that gives businesses control over their clients, reviews, leads and performance. For additional information, please visit www.weddingwire.com.

About Filene’s Basement, Inc.
Filene’s Basement is an off-price retailer carrying a broad assortment of designer and brand-name fashion apparel and accessories for men, women and children. The store’s famous Bridal Gown Sale is held one day a year in selected Filene’s Basement stores and twice a year in its original store in Boston. For more information, visit www.filenesbasement.com.

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Sonny Ganguly

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WeddingWire

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