NXP Rewards Winners of the 2nd NXP Innovators’ Challenge

NXP supports university talents in Greater China to create innovative system solutions, demonstrating long-term commitment to indigenous innovation

Shanghai, China . – NXP Semiconductors, the independent semiconductor company founded by Philips, today held an award ceremony in Shanghai to announce the winners of the 2nd NXP Innovators‘ Challenge. Six student teams chosen from over 200 teams from 93 universities and colleges in mainland China, Hong Kong and Taiwan were recognized and rewarded for their innovative ideas and designs.



With the legacy of the very successful 1st NXP Innovators‘ Challenge in 2007, this year‘s competition extended to the whole Greater China region, providing an excellent platform for university students where they can exchange their creative ideas and bring them into practice with support from NXP technical experts.



“The Innovators‘ Challenge is part of NXP‘s long-term strategy and goal for supporting local talent development in Greater China,” said Mike Yeh, Senior Vice President, Regional Sales Manager Greater China and Country Manager China, NXP Semiconductors. “Leveraging our rich heritage and expertise in the industry, NXP has dedicated a lot of technical support efforts to ensure that all the teams could receive guide and mentoring to turn their fantastic ideas into real applications.”



Launched in April and opened to university and college students in all of Greater China region, the 2nd NXP Innovators‘ Challenge enables students to continuously learn from NXP experts to design with the advanced NXP LPC24xx, a mature MCU family that has won several global and local awards in 2008, while LPC32xx MCU families, a latest high-performance 32-bit ARM MCU family from NXP that the company started the shipment in volume just from Q3 2008.. Students can leverage this powerful product family to develop advanced MCU applications together with NXP‘s experienced engineers.



“Two of the final teams completed their design projects based on our latest LPC3250 MCU. They are experiencing this new technology with NXP simultaneously and have achieved great success,” said Owen Jin, Marketing director of BU MMS China. “NXP has cultivated a strong local MCU application design and local development team. We believe these ideas by Greater China students will inspirit our wits to develop more innovative applications to bring new experience to consumers.”



“One of the achievements of this year‘s challenge is that we extend it to students in Hong Kong and Taiwan, making it a complete Greater China competition,” added by Mike Yeh. “We are very pleased to see that three teams from Hong Kong and Taiwan entered the semi-finals, and one team from Taiwan progressed as far as the final. All the student‘s teams in Greater China have brought some very creative ideas and really excelled in the competition this year.”



This year NXP held six school seminars from March to June in 2008, four in mainland China and two in Taiwan, achieving a 50% increase in student attendance, which reached 1460. On the award ceremony on December 18, the six winning teams are honored with Best Innovation Award, Best Application Award, Highest Efficiency Award, Most Identity Award, Best Technology Award and Most Potential Award by NXP. “We are delighted that NXP have given us this opportunity and feel very proud to have been chosen from such a sea of talent to be crowned winners tonight,” said Yu Kai, the student team‘s representative from Zhe Jiang University who won the “Best Innovation Award” with their design of “General Human Breath Detection Instrument Based on Electronic Nose Technology“. “This is definitely a milestone of our life and a treasure on our way to pursue our ‘design dreams‘.”



For more information about the 2nd NXP Innovators‘ Challenge, please visit www.cn.nxp.com/campus