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YEAR-END BOOK REPORT FOR BRAZIL 2008: Barack Obama, J.K. Rowling and the Dalai Lama are outshined by an American Self-Help Classic


WEBWIRE

“WHAT SMART WOMEN KNOW” SWEEPS ACROSS SOUTH AMERICA, CAPTURING 103 WEEKS ON BRAZIL’S TOP TEN BESTSELLER LISTS IN ’07 AND ’08. AFTER A TWO DECADE HIATUS, AUTHOR STEVEN CARTER GETS ANOTHER 15 MINUTES OF FAME.

Steven Carter is no stranger to the spotlight. When “Men Who Can’t Love” topped the New York Times bestseller list in 1987, he was living an author’s dream, traveling across the United States to book signings, lectures, parties, and hundreds of media appearances, including Oprah, Donahue, The Today Show, and Good Morning America. When Carter retired from writing in 2001 he thought that life was over. Little did he know that social and economic changes in Brazil were setting the stage for an even more dramatic ’second life’ thousands of miles from his Los Angeles home.

Self-help is suddenly white hot in Brazil. While most of the globe is suffering through an economic downturn, the women of Brazil are experiencing unprecedented levels of economic opportunity, independence and power. Women are learning to “just say no” to the old machismo ways. Their new mantras are “growth” and “change.” And self-help books like Carter’s are fueling this quiet revolution.

Two of Carter’s classic self-improvement books have spent the past two years on Brazil’s bestseller lists, regularly outselling the most successful Brazilian, European, and American authors. 2008 was Carter’s magical year, as he watched his books outsell J.K. Rowling, Barack Obama, and even the Dalai Lama. Robert Kiyosaki and Dan Brown were also trailing as “What Smart Women Know” logged a total of 103 weeks in Brazil’s top ten, often reaching as high as the #2 slot on the biggest non-fiction lists in that nation.

Steven Carter’s success was recently the subject of a Los Angeles Times feature story. To read the complete story, go to: http://www.latimes.com/features/books/la-et-self26-2008jul26,0,2920383.story

Carter has been lucky enough to fully enjoy this unexpected ’second life’, traveling to Brazil three times in 2008 to meet the press. Smart women can’t seem to get enough of Carter’s psychological insights and no-nonsense advice, and this means millions for Carter and his Brazilian publisher GMT Sextante. While Carter has been completely caught off guard by this new wave of success, Marcos Pereira, co-founder of GMT Sextante, told the Los Angeles Times that, as a publisher, he is not entirely surprised.

Pereira has been watching closely as women move into the marketplace in a new and different way. “The role of women in the Brazilian culture and economy has evolved,” he explained, “If you think of the U.S. twenty years ago, I think this is happening now in Brazil. Women are rethinking their roles, enjoying their independence, embracing their success. And these books are providing an immensely valuable support system.”

In May of 2009, “Men Who Can’t Love” will be released in Brazil and this time Carter hopes to be more prepared. He is, for example, currently studying Portuguese, hoping to make future media tours through the country a bit more seamless. Still, neither the culture gap nor the language gap seems to throw him. “I was worried at first,” admits Carter, “but I now see clearly that the messages in these books are not lost in translation. Brazilian women are ready for emotional, psychological, and spiritual growth. My books clearly support that choice.”



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 Brazil economy
 Brazil women
 author Stephen Carter
 South America economy
 Stephen Carter books


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