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Hügel GmbH and Tele Atlas Partner to Meet Middle Eastern GPS Device Demand


Increasing tourism, infrastructure projects in GCC countries spur development of navigation systems to route locals and visitors alike

Dubai and Gent, Belgium — With the recently launched Point2Point personal navigation device, Middle Eastern consumer electronics leader Hügel GmbH and Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, are well positioned to meet the growing need for GPS devices in the Gulf Cooperation Council (GCC) countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

Rapid economic growth across the GCC countries has increased tourism and expanded infrastructure projects, leaving locals, business visitors and tourists confused in an ever-changing network of new roads and points of interest. Growth is particularly marked in the United Arab Emirates (UAE). Dubai is now the third largest re-export hub in the world and is a globally recognized shopping destination hosting millions of visitors each year. GPS devices recently launched in Dubai by Hügel are among the first in the region to ease traffic and simplify the search for new buildings.

The Hügel Point2Point Personal Navigation Device was developed based on intense market research and features user friendly software, simple yet stylish aesthetics and high grade hardware for trouble free operation. Clear Arabic and English voice prompts help motorists maintain focus while driving and support information is offered in multiple languages.

“We are delighted with the reception our products have received to date, and expect to expand beyond Dubai into the other GCC markets in the coming months,” said Massoud Aboohadi, Chief Executive Officer of Hügel GmbH’s UAE operation. “Map accuracy is foremost in the minds of consumers who must navigate their way through the complex GCC road infrastructure. We are pleased to partner with Tele Atlas to deliver the most up-to-date maps and points of interest wherever our customers travel in the Middle East.”

“The GCC market as a whole is ripe for navigation systems, with an affluent population, expanding road network and influx of foreign visitors,” said Filip Neirynck, Vice President of Consumer Sales in EMEA for Tele Atlas. “Given its deep knowledge of consumer requirements and its focus on innovation, Hügel has been an ideal partner to work with, and we look forward to expanding our partnership across the region.”

About Hügel
Hügel GmbH is an international organization based in Neuss, Germany with offices in South Asia and in the Middle East, in Dubai U.A.E. Hügel develops and delivers home appliances and consumer electronics, using advanced technology and international safety standards to create high quality products that provide customers with significant value and convenience. Hügel’s focus on advanced technology and high quality led to the development of its personal navigation device, where precise positioning and navigating from point to point is of utmost importance. As a philosophy and matter of policy, every product rolled out by Hügel GmbH is extensively tried and tested before being offered in the market to ensure the fullest customer satisfaction. For more information please visit

Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 24 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit Tele Atlas is a subsidiary of TomTom N.V.

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.


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