Deliver Your News to the World Makes Internet Retailer’s Hot 100 Retail Web Site List


Internet Retailer, the leading print and online publication featuring e-commerce web sites and technology, has recognized as one of their Hot 100 Retail Web Sites for 2009. Online retailers recognized by Internet Retailer have shown innovation in their e-commerce strategies, and have taken risks with new technologies that have allowed them to prevail as prominent online retailers.

“Being recognized as one of Internet Retailer’s Hot l00 Retail Web Sites is truly an honor. The past few years we have shifted our strategy to embrace innovation and creativity, rather than just being a price-house for customers looking for a bargain,” commented Marketing Director, Ben Skigen. has been recognized by Internet Retailer for their innovative search marketing strategies that have allowed them to stand out from their competition as a specialty tool retailer. In 2007, launched a first of its kind tool blog, features tool reviews, tool news (including product recalls and trade show coverage), a resident expert (“Ask Rick!”) and how-to videos. The videos are available through a dedicated site,, as well as at

“Extending our services beyond our e-commerce web site,, has been a great success for us thus far. Our customers are finding the articles and videos very informative, as well as adding a degree of entertainment to the tool buying process,” added Skigen.

Internet Retailer has also recognized for the excellence of their e-commerce sites, including their just recently launched site, is a deal-a-day site offering a different tool deal every day, at highly discounted prices.

According to e-commerce consultant, Erin Cisey, “ has a huge inventory and it’s very easily navigable. They’ve done a really good job implementing page-based navigation, which makes it easier to find the information you need. It looks like a construction site – it’s the right look for the people that shop there.”

Tool King, LLC, Lakewood, Colorado, was founded in 1978 as a retailer dedicated to selling professional- and shop-grade tools to contractors, builders, woodworkers and do-it-yourselfers. The company launched in 2001 to offer customers broader selection, online shopping convenience and competitive pricing. Committed to a higher level of service than big-box stores or other online retailers, Tool King introduced in 2007, where their staff delivers expert advice on how to select the best tool for the job and use it most effectively.

For more information, visit or call Don Cohen, (303) 963-4515.


 Power Tools
 Internet Retailer

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