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‘Right Product, Right Acre:’ Winning Seed Strategy


As agricultural seed selling for the 2009 North America planting season kicks into high gear, preliminary indications suggest superior product performance and enhanced customer service are making a difference for DuPont business Pioneer Hi-Bred.

“We had a strong seed product line-up in the marketplace in 2008. The challenging growing season demonstrated the agronomic strengths and overall superiority of our products. But we also had a much expanded sales force helping farmers match products to their specific needs,” said Jim Borel, DuPont group vice president.

“Harvest results show improved performance by Pioneer ‘triple stack’ seed corn products and extended leadership in other categories,” Jim said. “In soybeans, the Pioneer M Series continued to deliver industry-leading performance and the new Y Series delivered impressive yield advantages as expected.

“While we’re pleased to see our average competitive yield advantage increase, we know that farmers don’t purchase based on averages,” he added. “Our focus is squarely on helping customers plant the right product on the right acre. In the seed business, that’s best for our customers and it’s why we expect to grow market share in both corn and soybean seed in 2009.”


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