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University Of California Press Deploys Think Subscription Software To Power Online Sales Of Scholarly Journals


UC Press Licenses THINK Enterprise’s Technology to Power the Delivery of Academic Journals

PROVO, Utah, December 1, 2005 – THINK Subscription (THINK), the leading provider of subscription management and fulfillment software, today announced that University of California Press (UC Press), Journals and Digital Publishing Division – one of the most distinguished university presses in the United States ¬¬– has licensed THINK Enterprise, THINK’s subscription commerce and fulfillment solution, to provide enhanced customer service to its suite of society journals on its Web site,

“The Journals & Digital Publishing Division of UC Press has long been searching for a vendor to help us increase the sophistication of our online ordering and customer service,” said Rebecca Simon, Associate Director for Journals Publishing of University of California Press. “Changes in scholarly communication and increased expectations regarding online ordering and content delivery prompted this move to THINK Subscription. We are looking forward to the increased capacity and improved service we will be able to provide our subscribers and client societies.”

With the most recent “Santa Fe” version of THINK Enterprise launched in August of this year, THINK technology is powering the delivery of all the academic journals published by UC Press including Journal of the American Musicological Society, Social Problems, Gastronomica: The Journal of Food and Culture, and AnthroSource – an electronic subscription product developed in partnership with the American Anthropological Association. THINK will support the university in launching THINK Enterprise and with migrating existing customer and content data.

“We’re quite pleased to be working with University of California Press,” said Robb Taylor, CEO of THINK Subscription, “University of California Press is one of the largest university presses in the United States and is truly a linchpin in academic publishing, which further reinforces our leadership position in the academic and scholarly publishing arena. Publishers are steadily moving toward further leveraging their content online through new and innovative premium content offerings and THINK Enterprise helps them accomplish this.”

THINK Enterprise, the industry-acclaimed subscription management and fulfillment software developed by THINK, allows publishers like UC Press to market, sell, and fulfill both print and digital publications. THINK Enterprise gives publishers, application service providers (ASP), and new media vendors the power to develop flexible product offerings and support diverse revenue models. THINK Enterprise is available both as an installed solution and, through THINK Partners, as a hosted (ASP) solution.

THINK Subscription (THINK) is a leading provider of subscription management and fulfillment software to publishers, application service providers (ASP), and new media vendors. Founded in 2004, THINK has positioned itself as one of the largest and most innovative providers of subscription software. THINK supports some of the world’s best-known subscription businesses including Macmillan Publishers, Blackwell Publishing, Johns Hopkins University Press, Cambridge University Press and Royal Melbourne Institute of Technology. Additional information about THINK is available at

University of California Press, Journals and Digital Publishing Division, one of the most distinguished university presses in the United States, enriches lives around the world by advancing scholarship in the humanities, social sciences, and natural sciences. Its activities are supported by the UC Press Foundation and by philanthropic contributions from individuals and institutions. Additional information about the University of California Press is available at


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