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BooksOnBoard First US eBookstore to Offer Sony Readers; Extras With PRS-505 and PRS-700


In part of an ongoing series of firsts, BooksOnBoard became the first US ebookstore to sell Sony Readers, the most popular ebook reader, on its website. For a limited time, to promote the launch, Sony’s brand new PRS-700 comes with extras at BooksOnBoard, including $50 in free eBooks of the customer’s choice plus 100 free classics from Abbey House Classics, a total value of about $940 at full list price, including the reader.

"The Sony Reader PRS-700’s front light tops the request list for customers of the ebook readers,” according to BooksOnBoard CEO Bob LiVolsi. “This and the touch screen are two very practical and important additions.”

He added, “Awareness of eBooks is now reaching critical mass in the market and all of our eBook readers, including both Sony and the Cybook, are flying out the door. People view them and the cases, particularly the lighted case for the Sony Reader PRS-505, to be great Christmas presents. We have extended our full refund period until January to allow people to give any of our eBook readers as presents without risk.”

The new Sony Reader PRS-700 has both a touch screen and front light. The front light is the very first built-in light on any ebook reader. The touch screen is the first on an affordably priced reader. The Sony Reader PRS-700 and the Sony Reader PRS-505, the latter available in three colors, are compatible with Adobe Digital Editions and Adobe ePub eBook formats, which are both available on the BooksOnBoard website.

“The ebook market is still growing rapidly despite hard economic times,” says BooksOnBoard Director of Operations Nathan Johnson. “People want to read to both learn and to escape. Plus internet sales of ebooks are economical. There are no interstate sales taxes. And it takes no gas to drive to the website. And you can get the book almost instantly through a download any time and anywhere. Plus, the magic of ebooks is partly due to increased economic and environmental sensitivity"

BooksOnBoard also continues to offer the popular Cybook eBook reader made by Bookeen. BooksOnBoard is the exclusive reseller and service organization for Cybooks in the US and Canada. This June, BooksOnBoard became the first to offer Adobe ePUB titles compatible with the Sony Readers. Last week, BooksOnBoard became the first ebook retailer to offer new ebook titles for sale and direct download to iPhones.

“We are just starting to roll out our mobile solutions” said LiVolsi, “There is always a shakedown period while we study every possible bit of customer feedback we can find. From there, we quickly adapt our code, interface and offerings to make life easier for our customers. Since launch this summer, we, and the industry, have been through several iterations on ePUB for Sony, working to improve the solution. Since launching the iPhone solution just last week, we already have made numerous changes premised on customer feedback. There is much more to come on all of this in the months and years ahead. A lot more new features, a lot more customer feedback and a lot more in the way of improvements.”

BooksOnBoard ( is an online retailer of eBooks and downloadable audio books. Known for strong customer support, its free online tutorials, and aggressive prices, BooksOnBoard has the largest eBook catalog online with over 275,000 titles. For the latest from BooksOnBoard, subscribe to the RSS feed:


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