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Ken Griffey, Jr. Named New Spokesperson For Power Ice®


Integrated Beverage Group, Ltd. (IBG), a manufacturer of innovative sports and nutritional products, has announced today that they have signed a three year endorsement deal with Major League Baseball Center Fielder, Ken Griffey, Jr. for their new product, Power Ice®. Power Ice® is a delicious, frozen snack for active kids and is a healthy alternative to soft drinks and sports drinks. The revolutionary hydration product is another extension from the IBG brand utilizing its ready-to-freeze flexible packaging concept.

IBG chose Ken Griffey, Jr. to be the face and voice of Power Ice® because of his illustrious athletic career and inspiring dedication to young children. The Chicago White Sox player is one of the greatest home run hitters in baseball history having just broken the 600 home run mark earlier this year. Griffey, Jr. is also on the Board of Directors for the Boys & Girls Club of America since 1994. In addition, he received the Celebrity Recognition Award from the Make-A-Wish Foundation; honoring him for the time he spends meeting Make-A-Wish Foundation kids 10 times a year.

He is an ideal role model for the youth of today and his success story represents the dreams of young athletes worldwide. Griffey is sure to have a positive impact on Power Ice’s® target market being that he embodies a life of extraordinary health, nutritional balance and commitment to worthwhile causes. For one of his first actions as spokesperson, Ken Griffey, Jr. recently shot a 30 second television spot for IBG highlighting the health benefits of Power Ice®.

“It’s an honor for us to have Ken Griffey, Jr. as the spokesman for Power Ice®,” said Jason Santiago, Chief Marketing Officer of IBG. “Ken is one of sports living legends and we feel privileged to have him associate himself with Power Ice® and IBG.”

The frozen sports hydration product is perfect for kids who lead an active lifestyle. The tasty product helps kids to stay cool while quenching their thirst and replacing electrolytes. Each Power Ice® is pre-portioned in 1.7 fl. oz/50ml pouches that freeze quickly and can be stored at room temperature anywhere prior to freezing for convenient use. Power Ice® contains only 30 calories per 1.7 fluid oz. and has 0 grams of fat and cholesterol. It is also low in sodium, carbohydrates, and sugar and contains 100% of the RDA of Vitamin C in each serving. The natural cane sugar used in Power Ice® provides a steady supply of energy for kids that is safe and effective. Unlike other sports and energy drinks, Power Ice® does not contain caffeine, High Fructose Corn Syrup or artificial sweeteners.

Power Ice® is available in two delicious flavors of Lime Kicker and Orange Blast and is sold in three packs for $1.99 and team packs for $5.99. It is currently sold in drugstores and supermarkets nationwide including Longs Drugs, Meijer, Pathmark, Raley’s, Ralph’s, Save Mart, ShopKo and online at and

For more information about Power Ice® or to request a limited time Buy-One-Get-One Free coupon, visit:

IBG is a manufacturer of innovative sports and nutritional products designed to meet the needs of a wide range of consumers. IBG has developed and launched its two flagship products: Throat Cooler® and Power Ice®. In 2008, the Company extended its product line to also include a Children’s Throat Cooler® product and Skinny Dippers™, a zero calorie dessert.

An experienced management team including seasoned veterans across the food, beverage, consumer products, retail and wholesale distribution sectors leads IBG. Through their efforts, IBG has forged many successful relationships with leading distributors, retailers and online marketers worldwide.

For more information on IBG and its products, visit or call: 631-694-8560.


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