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TANDBERG Television Delivers HD Advantage for Service Providers and Debuts New Solutions at TelcoTV 2008


End-to-end IPTV solution features the enhanced iPlex Video Processing Platform to satisfy subscriber demand for HD programming

Anaheim, California . – TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), continues to deliver the HD advantage to service providers seeking to satisfy subscriber demand for HD content. The company’s enhanced iPlex® high-density, multifunctional, high-performance Video Processing Platform provides even greater compression quality for the delivery of HD programming. Part of a complete end-to-end IPTV solution, the multi award-winning iPlex platform will be on display in the joint Ericsson and TANDBERG Television booth #609. At TelcoTV 2008, the two companies are enabling The Individual Television Experience and debuting new solutions for IPTV, HDTV and VOD.

“IPTV opens the door to a new world of on-demand and personalized multimedia that enables operators to differentiate their services, reduce subscriber churn and increase revenue per subscriber. We believe that HD is critical for the success and adoption of IPTV in the US and that by offering a variety of HD programming and on-demand content, service providers can remain competitive as they strive to deliver high quality, high value, personalized television services,” said Ian Tapp, Senior Vice President of Business Development, at TANDBERG Television. “Today, more than 225 IPTV deployments around the world use TANDBERG Television’s IPTV headends to deliver over 16,000 IPTV channels. By providing an unparalleled range of IPTV solutions for advanced compression, on-demand and interactive entertainment, no other company is better placed to be a service provider’s partner.”

Visitors to the booth will see a range of solutions used by the world’s leading service providers, broadcasters, and programmers to deliver new viewer experiences and advertising opportunities. Ericsson and TANDBERG Television will show how their combined broadcast, broadband and mobile expertise supports multi-platform, multi-format television, in an all HD, everything on-demand and connected TV world. Highlights include:

IPTV Headend Video Compression Solutions
Visitors to this area can see TANDBERG Television’s industry-leading compression solutions designed specifically to meet the needs of telcos. The company will demonstrate a broad range of products including the award winning RX8320 ATSC Broadcast Receiver and the latest enhancements to the iPlex Video Processing Platform, featuring integrated MPEG-4 AVC transcoding.

The latest iPlex UltraCompression platform redefines the economics of HD transmission and provides the market leading multi-format video processing platform with major improvements in picture quality, offering crisp, vibrant video at extremely low bit-rates. New image-enhancing techniques such as a single-slice video processing architecture, multi-pass analysis and look-ahead encoding also improve efficiencies and reduce bandwidth usage. When compared to previous generations of HD MPEG-4 AVC products, the iPlex UltraCompression platform can achieve significant efficiency improvements.

Ericsson IPTV Solutions
The Ericsson IPTV solution combines leading network solutions, service layer applications and systems integration capabilities in an industry shaping TV platform that delivers on the company’s vision of The Individual Television Experience. Visitors to this area can learn how telco operators can differentiate their TV offerings and provide innovative services that attract, retain and excite consumers. This area will feature the US debut of Ericsson’s IPTV middleware -- the first solution in the world to be pre-integrated with IMS (IP Multimedia Subsystem), which also operates across non-IMS networks. IMS is an open standard architectural framework for delivering multimedia services across fixed and mobile access networks.

Video Software Solutions
The world’s leading broadcasters, network operators and content owners use TANDBERG Television’s open software solutions to create, manage, deliver and monetize advanced media and on-demand solutions across Any Platform to Any Device™. The company will showcase its currently deployed solutions for workflow automation, on-demand content production, targeted dynamic advertising, content distribution and VOD back-office. These solutions support HD content and have proven strengths in enabling nPVR, time-shifted TV, VOD and personalized advertising services among operators.


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