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Day Accelerates Growth Plans With New Marketing Executive Leadership


Kevin Cochrane joins new executive team to power global sales and channel growth

Basel, Switzerland and Newport Beach, CA - Day Software (SWX:DAYN, OTCQX:DYIHY), a leading provider of global content management software, today announced the appointment of Kevin Cochrane as Chief Marketing Officer. Cochrane is the latest addition to the Day executive team. This new team will be leading Day’s global expansion to drive adoption of Day’s industry leading CQ5 platform.

A 12-year veteran in the content management space, Kevin Cochrane was the fourth employee at Interwoven, responsible for Interwoven’s TeamSite product line and suite of Web Content Management offerings (WCM). Most recently, Cochrane was the twelfth hire at commercial open source pioneer at Alfresco, as Vice President of Product Management. In his role as Day’s Chief Marketing Officer, Cochrane will be responsible for worldwide corporate and product marketing, along with global customer, partner and OEM programs. Cochrane’s knowledge and experience in Web Content Management, Digital Asset Management, Document Management and Social Collaboration provides Day’s with solid leadership experience to power Day’s 2009 growth plans.

“I joined Day based on both the strength of the company’s commercial products and their standards technology leadership,” said Kevin Cochrane, Chief Marketing Officer of Day. “Day’s CRX and new CQ5 platform represent the future of the ECM industry. Day’s active involvement in sponsoring open source technologies and standards ensures that we will continue to be at the forefront of the content management industry. Day has long been acknowledged as a technology leader, and with our new CRX and CQ5 offerings we will establish Day the leading software vendor in this space.”

“I am extremely pleased to have Kevin Cochrane join Day,” said Erik Hansen, CEO of Day. “Kevin is widely recognized as a thought leader in the software industry. He was a true visionary while at Alfresco and Interwoven, and now he will bring that knowledge and background to Day, which will help drive our expansion plan into new revenue opportunities, contributing to Day’s overall growth plan"

Since joining Day as its CEO, Hansen has attracted several high-caliber software executives, such as strengthening the sales team with the addition of Trevor Salmon. As Day’s vice president of NEMEA, Salmon will focus on key revenue geographies not previously a primary focus for the company. Salmon most recently served as vice president of NEMEA for BEA Systems. He also ran the same territories with Interwoven, increasing sales revenues across that region by 40 percent in his first year. Hansen also appointed Richard Francis as Day’s chief financial officer. Francis has several years of relevant sector expertise beneficial to Day’s growth, having served as senior director of finance, EMEA for Interwoven, combined with his hands-on knowledge of the financial markets.

About Day
Day is a leading provider of global content management software, providing content management, digital asset management, and social collaboration in a single integrated platform based on open standards and a modular, enterprise-ready architecture. Day’s technology allows global enterprises to meet the scalability and operational demands of mission-critical web applications and provides an industry-first virtual repository for mobilizing information locked in legacy ECM repositories.

Day is an international company, founded in 1993, and listed on the SWX Swiss Exchange (SWX:DAYN) since April 2000. Day shares are also traded Over the Counter (OTC) in the form of American Depositary Receipts (OTCQX:DYIHY). Day’s customers are some of the largest global corporations and include Audi, Daimler, Deutsche Post World Net, InterContinental Hotels Group, McDonald’s and Volkswagen.


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