Sybase 365 Leads the Market for Easier Integration of Mobile Banking Services with Release of Sybase mBanking 365 2.0

Reducing Deployment and Integration Time of New Mobile Services Enables Banks to Maximize the First Mover Advantage

LOS ANGELES, CALIF. — AFP ANNUAL CONFERENCE — Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced the release of the latest version of the market leading mobile banking platform – Sybase® mBanking 365™ version 2.0. This release focuses on minimizing deployment time for banks, credit card issuers, brokerages and other financial institutions.

“A major roadblock in launching mobile banking services lies in integrating services with existing core banking systems,” said Matthew Talbot, vice president, mCommerce of Sybase 365. “Many providers are focusing on a ‘one-size fits all’ approach that severely slows speed to market, reduces the number of supported services, and requires a great deal of effort from internal bank IT teams. In this product release, we’ve focused on making Sybase mBanking 365 easy to deploy"

Sybase mBanking 365 v.2.0 allows easy mobile banking integration with the bank’s existing core banking systems. The comprehensive Operational Module enables banks to have complete control over their new mobile banking channel.

Previous implementations of Sybase eBanking and mBanking products resulted in connectors for 11 different core banking systems, 11 middle-ware methods and 25 of the most common banking applications. Sybase mBanking 365 exploits this rich heritage, making it even easier for banks to integrate mobile banking in a standards based manner.

Sybase mBanking 365 v.2.0 will also increase efficiencies in operating and maintaining mobile services and products due to the flexibility of its operational module. Banks will have complete control over customer profile management, including support for customer self-service and bank employee. With single sign-on and web-services support, this can be easily integrated into existing customer management systems.

Sybase mBanking 365 v.2.0 includes numerous enhancements to existing features, including extending the flexibility of supporting mobile alerts with the Universal Alerts Engine that can now integrate to existing external alerts engines as required.

Sybase 365 is at the forefront of mobile banking, with the only product that offers a single connection to complete, multi-channel mobile banking solutions with SMS, mobile browser, and rich-client on a single platform. Multi-channel support, Universal Alerts Engine, unique interactive natural language – Intelligent SMS – banking and built-in Operator connectivity, enable Financial Institutions to launch mBanking services quickly and easily.
Sybase is a trusted partner for some of the world’s biggest banks. The company has over 20 years experience in providing integrated services to more than 200 of the world’s leading financial institutions. Coupled with Sybase 365’s mobile banking expertise as the leading provider of mobile services (SMS, MMS) for financial corporations worldwide, the company is uniquely placed to enable banks to realize the potential of mobile banking.

####

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 100 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit: www.sybase.com/365

Sybase, Sybase 365 and Sybase mBanking 365 are trademarks or registered trademarks of Sybase, Inc. ® indicates registration in the United States of America. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase 365’s future prospects, new products and services, and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company’s web site).