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SAS and Teradata Unveil Advantage Program to Bring Powerful In-Database Solutions and Services to Customers


New offerings and implementation services deliver significant business benefits

LAS VEGAS – SAS, the leader in business analytics software and Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, today announced an innovative program that enables organizations to more quickly and effectively leverage SAS’ market-leading software within Teradata’s enterprise data warehouse environment. Consisting of new product and service offerings, the SAS and Teradata Advantage Program is designed to help customers quickly realize and act on analytic-driven decisions that will dramatically impact their business’ bottom line.

Earlier this year, the two companies announced the first phase of delivering in-database capabilities within Teradata environments. This announcement represents Phase Two of the overall strategic partnership between the two companies, highlighting their continued efforts to help customers be more agile in responding to changing market environments by giving them quicker access to analytic insights.

“The SAS and Teradata alliance is built for success, not only because of the technology drivers and cultural alignment that exists, but the thoughtful and professional way in which the two companies have established and built out key elements of their partnership,” said Steve White, Program Director of the Software Alliances Leadership Council at IDC. “Simply put, the SAS and Teradata alliance has all the attributes of a market-leading alliance.”

The SAS and Teradata Advantage Program provides customers with competitively priced offerings that are designed for their particular industry/focus area, as well as with packaged service offerings to get customers quickly up and running. This powerful combination gives decision makers the integrated resources needed to efficiently and accurately solve critical business problems. The SAS and Teradata Advantage Program includes the following initiatives that include offerings and services, which will be available starting fourth quarter 2008 into early 2009:

* Analytics
* Anti-Money Laundering
* Credit Risk
* Enterprise Intelligence
* Optimization Services

“The strong Teradata and SAS partnership just keeps getting better. SAS analytics running inside the powerful Teradata database creates extreme intelligence that companies can’t get from anywhere else,” said Darryl McDonald, Teradata chief marketing officer. “With the new SAS and Teradata Advantage Program, we’re packaging some of the best industry offers together with services in a very competitively priced program to help companies get started quickly. Now, more companies can easily run advanced analytics directly against Teradata’s active enterprise data warehouse for valuable business insights. We will continue to drive new offers together to bring customers the best in enterprise in-database analytics.”

For example, the Analytic Advantage Program delivers a comprehensive environment that accelerates model development and deployment with in-database capabilities to make decisions with greater confidence, while the Anti-Money Laundering Advantage Program enables financial institutions to accelerate compliance processing through more accurate detection and awareness of money-laundering activities. The Enterprise Intelligence Advantage Program allows customers to choose from offerings that help them maximize the value of their corporate information by accelerating business insight at the departmental, business unit or enterprise level. The Credit Risk Advantage Program enables organizations to react much faster to governance regulations via an integrated solution for improved risk measurement and management. Lastly, the Optimization Services Advantage Program is designed to help businesses quickly deploy joint SAS and Teradata solutions, as well as improve the performance of their existing SAS and Teradata architecture.

“The SAS and Teradata Advantage Program is an example of collaboration at its best,” said Jim Davis, Senior Vice President and Chief Marketing Officer at SAS. “This Advantage Program removes the guesswork many of our customers face as they determine the best way to build a fully integrated, high-performing, scalable in-database environment. With combined offerings, services and industry expertise, only SAS and Teradata can deliver this much value and support to their customers to help them turn their data into analytical insights that drive effective decision making.”

Phase Three of the partnership will include additional offerings in key verticals to be available in the first half of 2009. Newly announced Teradata 13 has features that will enable more complex SAS® Analytics to operate in-database.

Today’s announcement was made at the annual Teradata PARTNERS Users Group Conference and Expo in Las Vegas. Visit SAS at Booth 301 or Teradata at Booth 307 for more information about the partnership, as well as available and planned offerings.
About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the Web at

*Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps customers at 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know®


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