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Telstra Enterprise & Government and PDM announce exclusive partnership focused on Out-of-Home Digital Media


Telstra and Prime Digital Media (PDM) today announced the signing of a three year exclusive Go-To-Market partnership.

In a move designed to assist Australian businesses to deploy world-class Out-of-Home Digital (OOHD) Signage display solutions, Telstra’s Enterprise & Government Division and PDM will jointly pursue opportunities for OOHD media within the Australian marketplace through their complimentary product and service solutions.

As respective market leaders in OOHD and IC&T, PDM and Telstra will collectively present Australian businesses with a compelling value proposition designed to accelerate the fast-growing new media market.

Working in partnership, Telstra and PDM can assist retailers develop their own digital signage strategy, providing content, research results, and the benefit of experience. Telstra’s leading edge IP infrastructure will support this key feature in a retailer’s marketing mix.

Randy Lynch, Telstra Enterprise & Government, Executive Director Marketing and Strategy says: “The partnership will focus on joint promotion of OOHD media content as a marketing solution driven by fixed and wireless internet protocol (IP) networks for Australian businesses as well as the joint pursuit of selected OOHD media.”

Telstra’s state-of-the-art IP networks - Next IP™ and Next G™ - provide the reach, reliability and power required to deploy and run creative content at point-of-sale. PDM, which has the largest Out-of-Home Digital Media network in Australia will provide its highly experienced in-house creative team, media management systems and experienced marketing consultants who understand the unique requirements of this medium.

According to PDM Chairman Warwick Syphers, “PDM is delighted by the further strengthening of the relationship between our companies. Working in close collaboration, we will analyse and assess the Australian market to identify, clarify and customise the OOHD content solution needs of individual customers. We will also consider how we can address the potential common solution needs of sets of customers. A partnership of market leaders will only serve to accelerate a fast-growing new media market.”

PDM create and centrally manage content for Telstra TV, Telstra’s multi-channel in-store digital signage network that delivers information, education, promotion and Telstra brand messages to Telstra T-shops and T[life]™ concept stores Australia-wide. Messages can be updated by the minute via the internet when and where the message is most relevant to the consumer.

Prime Digital Media (PDM) is Australia’s leading provider of Out-of-Home Digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for TelstraTV, Telstra’s T-shop and T[life]™ digital signage network. Fireback Digital, PDM’s in-house creative studio, produce the most Out-of-Home Digital content in Australia and have collected the most awards for doing so. PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral. PDM offer advertisers the option to carbon offset their advertising on their digital signage networks.


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