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Amp’d Mobile Adds Motorola Hollywood to Its Handset Lineup


High-Speed Multimedia Phone Adds Mid-Tier Offering for Amp’d Mobile Members

LAS VEGAS- 5 Jan. 2006 – Amp’d Mobile and Motorola today announced the Motorola E816 Hollywood handset, a stylish mid-tier high-speed EV-DO (Evolution Data Optimized) clamshell for use on Amp’d Mobile’s broadband wireless service at the 2006 International Consumer Electronics Show. Amp’d Mobile, which launched nationwide in December, is the first fully integrated 3G mobile entertainment company for youth/young adults. Motorola Hollywood will be available in Q1 2006 at

Motorola Hollywood features Amp’d Mobile’s proprietary user interface, built on BREW® 3.1, for quick and easy downloading* of music, videos, entertainment, 3D mobile gaming, and more. Key entertainment features of the handset include an MP3-quality music player with one-button, quick access to favorite tunes; a 1.3 megapixel camera with dedicated camera key, photo indicator and 4x digital zoom; MPEG-4 video and playback; and a 262,000-color display for the best viewing of all your entertainment.

Like all of Amp’d Mobile’s EV-DO handsets, Motorola Hollywood features dedicated Push-to-Talk* capabilities and the ability to “side load” media between the phone and computers via a USB port. Motorola Hollywood will ship with a 128MB expandable Transflash™ memory card with up to 1 GB expandable memory available as an upgrade.

“This is a proven, powerful multimedia handset that we know our members will love,” said Peter Adderton, CEO/founder, Amp’d Mobile. “Motorola Hollywood phone’s sleek clamshell design is for the Amp’d members who want the best entertainment features at a good price. We look forward to our ongoing relationship with Motorola and future collaboration on innovative handsets for youth, young adults and early adopters.”

“Amp’d Mobile’s unparalleled content offerings and unique service are a perfect complement to the stylish design, entertainment and productivity features of this phone,” said Bruce Brda, corporate vice president and general manager, Mobile Devices North America, Motorola. “We’re thrilled to be featured as a key handset ally for this exciting new company and we look forward to working together on future forward-thinking offerings for their members.”

Hollywood measures 49x94x25mm (1.89x3.69x1.01 inches), weighs 130g (4.6 oz) and has a talk time of up to approximately 240 minutes of digital talk time; 280 hours of digital standby time**

About Amp’d Mobile
Amp’d Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Amp’d offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person’s individual needs, as well as strategic alliances with top entertainment properties MTVN and Universal Music Group, Amp’d brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Offered nationwide, more information can be found at

About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information:

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*Network and subscription dependent feature. Not available in all areas. Airtime, data charges, and/or additional charges may apply. PTT connectivity requires PTT compatible phones.
**All talk and standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns.

©2006 Amp’d Mobile™. All rights reserved. Amp’d Mobile is a registered trademark of Amp’d Mobile, Inc. Other company names, trademarks, logos and copyrights mentioned are the property of their respective owners. Subject to customer agreement and calling plan. Subscription required. Coverage not in all areas.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Amp’d Mobile is a registered trademark of Amp’d Mobile, Inc.


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