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Net Insight, Panasonic, TeliaSonera International Carrier and DVS Deliver First-of-its-Kind Demo at IBC 2008


Uncompressed 1080p video to be streamed live over public switched network for first time in history

AMSTERDAM – Net Insight, a leading provider of efficient optical transport solutions for media, broadcast and IP networks, has partnered with TeliaSonera International Carrier, Panasonic and DVS to deliver a first-of-its-kind demo at Net Insight’s booth (1.A21) at IBC 2008, where uncompressed 1080p video will be streamed live over TeliaSonera International Carrier’s switched media network straight to the IBC show floor.

The leading-edge demonstration is yet another example of how the Net Insight Nimbra platform transports and enables the most advanced video applications.

The demo will combine Net Insight’s 8 x 3 Gbps Video Access Module, DVS’ high-capacity Pronto3 disc recorder, TeliaSonera’s International Carrier’s media network and Panasonic’s 103” 1080p plasma display to deliver true 1080p video quality. 1080p @ 50 Hz video material stored on DVS’ disc recorder will be streamed to the 103” Panasonic display at the show. Net Insight’s 3 Gbps Video Module enables transport of uncompressed 1080p HD video in studio and contribution networks with 100 percent quality of service (QoS) guaranteed.

“While 1080p offers a much higher picture quality than 1080i, most broadcast and contribution networks today are unable to transport 1080p HD resolution due to limited transport bandwidth at acceptable QoS levels,” said Fredrik Trägårdh, CEO of Net Insight. “Unlike other solutions offering only point-to-point 1080p distribution, the Net Insight 8 x 3 Gbps Video Access Module enables routing and multicasting of 3Gbps SDI services in any network topology.”

Due to rising end-user demand for ultimate HD quality, many within the broadcast industry are poised to deliver 1080p quality to end-users. However, the inability to find reliable, quality network transmission has become a roadblock for 1080p deployment. With Net Insight, broadcasters can effectively transmit 1080p quality without jitter, delay or latency, allowing broadcasters to realize the true potential of 1080p delivery.

“We work closely with our customers to enable the highest possible quality media experience,” said Jonathan Wood, head of Media Services, TeliaSonera International Carrier. “Having a media network that is specifically designed to reliably transport real-time 1080p HDTV gives us an advantage in the industry.”

“Participating in a demonstration of this caliber allows us to showcase our optimized feature set which makes high-definition content management efficient and user-friendly at any video capacity,” said Oliver Grappa, sales and marketing director at DVS.

“We strive to maintain a leading edge in the industry by providing the most capable displays suitable for HD content including 1080p,” said John Anderson, European technical manager of Panasonic´s Professional Display team. “Working with other industry leaders to bring this first-time demonstration to IBC sets a new bar for the capabilities we can accomplish.”

Join us at Net Insight’s booth 1.A21 to experience 3G-SDI at IBC 2008.

About Net Insight
Net Insight delivers the world´s most efficient and scaleable optical transport solution for Broadcast and Media, Digital Terrestrial TV, Mobile TV and IPTV/CATV networks.

Net Insight products truly deliver 100 percent Quality of Service with three times improvement in utilization of bandwidth for a converged transport infrastructure. Net Insight’s Nimbra™ platform is the industry solution for video, voice and data, reducing operational costs by 50 percent and enhancing competitiveness in delivery of existing and new media services.

World class customers run mission critical video services over Net Insight products for more than 100 million people in more than 25 countries. Net Insight is quoted on the Stockholm Stock Exchange. For more information, visit

About TeliaSonera International Carrier (
TeliaSonera International Carrier owns and manages over 43,000 kilometers of fiber-optic cable and has more than 100 points of presence across Europe, the US and Asia. In Europe, we handle more IP traffic and sell more capacity between countries than any other communications provider. Over 85 percent of the European internet market uses our IP backbone.
Competing against other wholesale carriers from around the world, TeliaSonera International Carrier was awarded Best Wholesale Carrier at the World Communication Awards 2007. A crucial factor in clinching the award was the fact that we provide consistently high-quality services.

About DVS
DVS Digital Video Systems AG is a premium manufacturer of high-quality hardware and software for professional film post production. Both CLIPSTER®, the company flagship, and Spycer®, the intelligent data manager, have won several prestigious awards. With its DI systems, DVS is the first company in the world that makes real-time 4K-processing possible. Thanks to DVS’s long experience in the field of post production, the company is optimally prepared for the switchover to HDTV in the broadcast sector, and is equally active in the D-Cinema arena – since 2007, all DVS products meet the required standards. In addition to the company headquarters in Hanover, DVS has branch offices in Los Angeles, California, Miami, Florida and Paris, France as well as Singapore.

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The Company´s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on Panasonic Europe and the Panasonic brand, visit the Company´s Web site at


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