Iceland Express helps send Sirkus bar to Frieze Art Fair

Low cost airline Iceland Express is sponsoring Icelandic art collective Kling og Bang to recreate the iconic Reykjavik bar Sirkus and send it to London for the Frieze Art Fair in October.

Sirkus was a small run-down shack of a bar in the middle of Reykjavik. Cramped, often smelly, and kitted out with the strangest collection of fittings and furnishings since Great Aunt Myrtle passed away and left her antique cement cats and brass umbrellas.

The building was adorned by two huge puffins and the name ‘Sirkus’ spelled out in light bulbs – most of which never worked.

Despite its supposed flaws, Sirkus was also far-and-away the favourite watering hole of almost everyone who makes Reykjavik life so vibrant, fun and creative. Bjork even shot one of her videos there.

Even as the building’s demolition date draws ever closer, hardcore fans still hope for a miracle reopening. There is, unfortunately, no way that’s ever going to happen. But Kling og Bang is trying to do the next-best-thing.

Kling og Bang, an artists’ collective from Iceland, will commemorate Sirkus, the Reykjavik bar, landmark, and hub of the alternative arts scene, by saving its facade and interior and re-erecting it at the Frieze Art Fair – “like a circus moving to another town”, the event’s website says. “A zany nomadic act reflecting the drive of Icelandic art, producing a situation of one circus within another for artists to respond to.”

The Frieze Art Fair takes place every October in Regent’s Park, London and is one of the biggest art events in Europe. This year’s fair is from 16th to 19th October and is expected to draw around 30,000-40,000 guests on each of its four days.

The Sirkus project is not a cheap one and Iceland Express have offered to support the cause by donating 90,000 kroner worth of free flights.

Iceland Express is a low cost Icelandic airline connecting Reykjavik with 14 other European cities.

For more information on Iceland Express visit www.icelandexpress.com.

Contact Information

Birna Gudmundsdóttir

Marketing Manager

Iceland Express

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