Oracle Enables Oracle(r) OpenWorld Attendees to Customize Conference Experience with Mobile and Enterprise 2.0 Technology

Blogs, Wikis and Social Media Technology Help Users Build Community, Share Information and Navigate Conference to Maximize Value

REDWOOD SHORES, Calif.

News Facts

* As Oracle(r) OpenWorld expects to attract 43,000 attendees and deliver 1,800 conference sessions during its September 21 - 25, 2008 conference, the company is leveraging mobile and enterprise 2.0 technologies to help attendees customize their experiences for maximum relevance.
* Using Oracle Mix, Oracle’s business networking technology for bringing Oracle customers, partners, developers and employees together, more than 300 users in the community voted on the sessions they would like to see Oracle offer at this year’s Oracle OpenWorld conference. The results of the voting can be found here. Oracle Mix is also helping attendees connect and create communities around common interests.
* New this year, the Oracle OpenWorld Blog has started a dialogue about the conference and enables content-area experts and attendees to share insights about all aspects of the conference -- from where to stay and things to do in San Francisco to session content.
* For up-to-the-minute schedule information, Oracle OpenWorld attendees will be able to voluntarily subscribe to a mobile messaging service to receive reminders of their schedule, as well as information on any changed sessions.
* Oracle OpenWorld attendees will also have the opportunity to present their own session or workshop through the Oracle OpenWorld Unconference. Interested attendees simply register on the corresponding Wiki page to deliver and attend presentations onsite and discuss potential topics online before the show. Based on the success of one day of Unconference sessions last year, the Unconference has been expanded to cover the entire duration of OpenWorld. These sessions uniquely offer any attendee a first-hand perspective of top-of-mind topics for the broader Oracle user community.
* Given the numbers of sessions offered and people attending, attendees can use Schedule Builder to customize their personal schedules for the week. They can select sessions to attend, partners they would like to visit in the exhibit halls and Oracle demos to view. This year, Oracle added a recommendation engine that will suggest sessions based on an attendee’s registration profile and sessions already selected. Attendees can email sessions of interest to others as well.

Supporting Quote

* “As Oracle OpenWorld attendance has grown significantly over recent years, so has the number of sessions and options for our attendees. We see great value in leveraging state-of-the-art technologies to help build communities and navigate the overall conference experience so that each attendee sees return on his or her investment in attending OpenWorld,” said Tania Weidick, vice president of events marketing, Oracle.

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