Deliver Your News to the World Acquires InStranet, Bringing Industry-Leading Knowledge Base Technology to Salesforce CRM Customer Service & Support


Accelerates’s momentum in the enterprise call center market, adding game-changing technology and 350,000 global call center agents

Powerful knowledge base Dimensions technology rapidly delivers the right answer to customers and service agents

Company adds industry leaders Comcast, Expedia, Orange, Royal and Sun Alliance, Vimpelcom, and Volkswagen Credit to the thousands of companies using Salesforce CRM Customer Service & Support
SAN FRANCISCO .- [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced the acquisition of InStranet, the leading provider of knowledge management technology for business to consumer (B2C) call centers. The acquisition brings powerful knowledge base Dimensions technology to Salesforce CRM Customer Service & Support, enabling customers and call center agents around the world to quickly find the answer they need, the first time. The addition of this game-changing technology and approximately 350,000 global call center agents aggressively accelerates the momentum of Salesforce CRM Customer Service & Support in the growing customer service and support market, which is currently estimated at $3.4 billion by Gartner (Gartner, Market Trends: CRM Software, Worldwide, 2007-2012, March 31, 2008).

“I’d like to welcome the InStranet team to,” said Marc Benioff, chairman and CEO at “We’re excited to add this unmatched technology to our SaaS applications and platform. Not only will it make our service and support offering stronger for our customers and further their success, but it will help catapult our growth in the customer service and support space.”

“Delivering our technology as a service had become a key focus for us due to strong interest from our customers,” said Alex Dayon, founder and CEO of InStranet. “This is an exciting opportunity for all of us at InStranet, and will be a huge leap forward for the SaaS market.”

“This acquisition gives Salesforce CRM Customer Service & Support unique technology that provides a better approach to knowledge base management,” said Sheryl Kingstone, director, Enterprise Research at Yankee Group. “And the timing is ripe - companies have been asking for a better way to organize their corporate knowledge to serve customers, and this acquisition will help differentiate itself from the competition.”

The Customer Service and Support Market Opportunity - Turning Agents into Brand Champions and Customers into Evangelists
Among the top five providers of customer service applications, was the fastest growing by revenue in 2007 (Source: IDC, “Worldwide Customer Service Applications 2008 Vendor Shares: Economic Uncertainty Will Drive Service Applications,” Doc # 213028, July 2008). Thousands of customers around the world such as Qualcomm, Transunion, Corporate Express, and Misys have already standardized on Salesforce CRM Customer Service & Support. According to Gartner, at least 75% of customer contact centers will use a form of SaaS by 2013 (Gartner, Magic Quadrant for CRM Customer Service Contact Centers, Maoz, March 19, 2008).

Traditional customer service and support vendors’ “search and hope” approach using keyword search technology has been riddled with failure: Customers struggle because they can’t find the right answer to their questions through Web-based self-service portals, and call center agents are more challenged than ever to help customers due to the large amount and complexity of information buried in their knowledge bases. According to IDC, searchers fail to find what they are looking for 30-50% of the time (Source: IDC, “Microsoft Buys Powerset Up the Web Search Ante,” Doc # lcUS 21330608, July 2008).

InStranet has solved the customer service and support challenge by taking a completely different approach to knowledge base management through its patented knowledge base Dimensions technology, which adds the customer’s context, such as product or geography, to the knowledge base to quickly hone in on the right solution and eliminate irrelevant search results. This powerful technology provides call center agents with accurate answers to customer questions at an unmatched speed and greatly improves customers’ Web-based self-service experience, drastically reducing the number of calls to call center agents by frustrated customers. Given that Yankee Group estimates that a customer service call costs $5.50 on average (Yankee Group, Great Expectations: Self Service Success Can Happen, Kingstone, May 2006), InStranet’s customers are saving money and providing higher levels of customer satisfaction.

In addition, because of the technology’s open architecture, it provides rapid time to value, with deployments taking place in weeks as opposed to months. This approach has found tremendous customer success in the most demanding enterprises, including some of the world’s largest call centers supporting more than 35,000 agents. is adding this technology innovation as a key component to Salesforce CRM Customer Service & Support, enhancing its Call Center and Customer Portal applications in use today by thousands of companies around the world.

“Salesforce CRM Customer Service & Support has already revolutionized our support centers by bringing the benefits of SaaS to our support personnel around the globe,” said Peter Rubenacker, vice president, Information Technology, Qualcomm. “The addition of this knowledge base Dimensions technology provides a valuable extension of their platform.”

“This technology has had a significant impact on our ability to rapidly launch new clients and maximize our agents’ efficiency. Our 7,000 customer service representatives use the solution on a daily basis, and I see further growth potential,” said Alan Giles, CTO, Transcom. “InStranet discovered how to filter out the noise created by the explosion of information that customers and agents must navigate. The combination of InStranet’s technology and Salesforce CRM makes a lot of sense.” Acquires InStranet’s acquisition of InStranet closed on August 4, 2008, for approximately $31.5 million, which includes the assumption of $4.2 million in cash on InStranet’s balance sheet. This acquisition does not have an impact on’s results for the second quarter of fiscal year 2009, which will be announced later today.

InStranet is headquartered in Chicago, IL, with most of its operations in Paris, France. As part of its ongoing commitment to customer success, will continue to support InStranet customers and plans to fully integrate the seasoned InStranet management team and employees


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