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Boston Brides Set to Run - Filene’s Basement’s Famous Wedding Gown Sale


The ’Running of the Brides’ is one of the most distinctive and fun annual bridal events in the USA and takes place in Boston this Friday, August 22nd.

It’s shopping as a full-contact sport, and the women who take part in the “Running of the Brides” at Filene’s Basement in Boston wouldn’t have it any other way.

The latest bargain stampede takes place this Friday, August 22nd, at the Hynes Convention Center in Back Bay. When the doors open at 8:00am many brides-to-be and their helpers will literally pounce on dresses priced from $249-$699 that might otherwise cost as much as $9,000.

“We promise our vendors that we won’t reveal the labels, but I can say that these are well-known names featured regularly on the pages of popular brides’ magazines,” said Anna Podore, Filene’s Basement’s wedding gown buyer. Which is why, when the doors open, there is a mad dash to the racks – held up by store employees so they don’t topple – and those racks are usually stripped bare in under a minute. Then it’s time for the women to strip – down to leotards, sports bras or even underwear – to try on the gowns right on the sales floor.

If it doesn’t quite fit, a seamstress can do the trick, and the bride can still come out way ahead. But what happens if a petite bride found she pounced on a size 14 dress in pink chiffon instead of a size 4 in white satin? That’s when the real fun begins, as the women start bartering to find the right designer or size. It’s a ritual that turns Filene’s Basement into an old-fashioned bazaar.

This year, Filene’s Basement has teamed up with online wedding planning site to offer four lucky brides the chance to win a free wedding dress at this event. “WeddingWire is about simplifying the wedding planning process, and what better way then to help future brides find their wedding dress,” said Sonny Ganguly, Chief Marketing Officer at WeddingWire. “The Running of the Brides is one of the most distinctive and fun bridal events in the US, and the perfect way to find a great wedding dress at an unbelievable price.”

Filene’s Basement’s “Running of the Brides” is being moved to the Hynes Convention Center at 900 Boylston Street, Boston while the original store in Downtown Crossing is undergoing renovations. The sale hours are 8:00am to 8:00pm. Checks, credit cards and cash are accepted; all sales are final. For more information and the chance to win a free wedding dress, visit

About Filene’s Basement, Inc.
Filene’s Basement is an off-price retailer carrying a broad assortment of designer and brand-name fashion apparel and accessories for men, women and children. The store’s famous Bridal Gown Sale is held one day a year in selected Filene’s Basement stores and twice a year in its original store in Boston. For more information visit

About WeddingWire, Inc.
WeddingWire is the only online wedding planning resource designed to empower both engaged couples and wedding vendors. WeddingWire enables engaged couples to search, compare and book over 75,000 wedding vendors nationwide, from wedding venues to wedding cakes. WeddingWire also offers an online community and a suite of cutting-edge planning tools, including wedding websites and selecting wedding songs, all at no charge. For wedding vendors, WeddingWire provides free online management tools creating the only market opportunity that gives businesses control over their clients, reviews, leads and performance. In addition, WeddingWire has partnered with Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) to provide its network of local vendors and online wedding-planning tools in the Weddings section of For additional information, please visit


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