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FinancialContent Launches Finesse 1.0 for Online Publishers of RSS News Channels


SOUTH SAN FRANCISCO, CA -- 12/20/2004 -- FinancialContent, Inc. (OTC BB: FCON), a leading provider of financial data and business applications to online media and financial services companies worldwide, today announced the launch of Finesse 1.0, an online syndication tool developed specifically for online publishers to distribute financial-related news through RSS news channels.

Finesse 1.0 is a hosted online application that enables online publishers to create and manage news channels in RSS 2.0. RSS is a popular XML format for distributing and aggregating web content, such as news headlines and weblog entries. Finesse 1.0 supports FinancialContent’s stocksymbol namespace giving online publishers the ability to “tickerize” their news channels by including the ticker symbols of publicly-traded companies as extended RSS 2.0 elements. Finesse 1.0 also features an option to automate the syndication of content across FinancialContent’s more than 300 financial channel deployments.

Finesse 1.0 can further automate the creation and management of RSS news channels through custom integration with 3rd party content management applications, parsing engines and databases.

“Finesse 1.0 is simply the first application of its kind to target online publishers seeking to enhance their RSS news channels with financial metadata,” said Wing Yu, CEO of FinancialContent.

For more information about RSS 2.0, please visit the website at For more information about Finesse 1.0 and FinancialContent’s complete suite of financial data products, please contact

About FinancialContent, Inc.

FinancialContent is a leading content solution provider specializing in the integration and delivery of financial data and tools into web sites, corporate intranets and print media. The Company’s mission is to empower its clients with the ability to customize and manage their own deployments. With over 300 deployments worldwide, FinancialContent is rapidly growing its client base to include banks, brokerages, credit unions, and application service providers, as well as diversified media businesses and Fortune 500 companies. For more information, please visit FinancialContent is publicly traded on the over-the-counter market under the ticker symbol FCON.

This news release may contain forward-looking statements made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. While these statements are meant to convey to the public the company’s progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management’s opinion. While management believes such representation to be true and accurate based on the information available to the company, actual results may differ materially from those described. The company’s operations and business prospects are always subject to risks and uncertainties. Important facts that may cause actual results to differ are set forth in FinancialContent, Inc.’s periodic filings with the U.S. Securities and Exchange Commission.


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