Deliver Your News to the World and Adobe Partner to Bring 2008 Beijing Olympics to Millions of Online Viewers in China


Adobe Flash and Adobe Flex Technology Key to Providing Engaging Video Experiences

SAN JOSE, Calif., USA and BEIJING, China—August 4th, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced a strategic relationship with CCTV International Networks Co., Ltd.( to deliver the 2008 Beijing Olympic Games’ coverage through the Web. The coverage will be delivered to millions of sports fans in mainland China and Macau through the “Olympic Network TV Station”,’s next-generation online experience based on Adobe® Flash® and Flex® technology. owns the online video rights to the 2008 Beijing Olympic Games for mainland China and Macau. With thousands of hours of competition video available on , the Olympic Network TV Station will allow sports fans to view the Olympic sports, athletes and country teams of their choice.

“We are pleased to partner with to bring immersive, interactive Web experiences to millions of sports fans,” said Jim Guerard, vice president and general manager of Dynamic Media for Adobe. “Thanks to Adobe technologies, including Adobe Flash and Adobe Flex,’s Olympic Network TV Station will bring the drama and excitement of the games to the Web.”

“Over the past year, we’ve developed new media platforms based on the most advanced Internet technologies,” said Wang Wenbin, general manager for “By teaming up with Adobe, we can provide sports fans and consumers an engaging online experience for the Beijing 2008 Olympic Games and beyond. We chose to partner with Adobe because Adobe technologies enable us to deliver a compelling Web 2.0 experience consistently to people across platforms.”

The Olympic Network TV Station, , will deliver viewers with:

- An unprecedented Web experience created with Adobe Flex and delivered via Adobe Flash technology, which includes Olympic results, statistics, comprehensive bios, rules and expert analysis from CCTV’s Olympic media team, as well as social networking features that will enable fans to share aspects of their Olympic experience with friends.

- 5,000 hours of on-demand protected streamed video content (3,800 hours of worldwide broadcast Olympic Games video and 1,200 hours of CCTV’s own video) including full event replays, highlights, features, interviews and encore packages.

Besides the Olympic Games, and Adobe will pursue other initiatives to develop new media based applications leveraging’s brand and content and Adobe’s advanced technology platform.
About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit .
About owns the mainland China and Macau online video media rights to the Beijing 2008 Olympic Games. From August 8-24, 2008 will present an unprecedented 3,800 hours of Olympic game video and 1,200 self-made video. For additional information, go to .


© 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash and Flex are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.


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