Har Har Tharsdays Leads Cartoon Network to Across-the-Board Prime Time Growth in July

Led by its runaway-hit Thursday night franchise Har Har Tharsdays (7:30-10 p.m.), Cartoon Network reported prime time ratings growth for the month of July across each of its target kid demographics, according to preliminary data from Nielsen Media Research. With outstanding performances throughout July from its newest original series—Chowder (Thursday, 8 p.m.) and The Marvelous Misadventures of Flapjack (Thursday, 8:30 p.m.)—Cartoon Network outdistanced its July 2007 ratings and delivery performance among kids 6-11, kids 2-11 and tweens 9-14 by 4% to 7%. Versus the same time period in July 2007, Har Har Tharsdays increased its overall monthly kids 2-11, 6-11 and 9-14 ratings and delivery performance in July by 31% to 69%, scoring its best monthly results since the franchise launched in March this year.

Highlights of Cartoon Network’s monthly prime time and Thursday night franchise Har Har Thursdays performances for July 2008 compared to the same time periods last year include the following:

Cartoon Network July Prime Time (Mon.-Sat., 8-11 p.m.; Sun, 8-10 p.m.) vs. July 2007
• Kids 6-11 delivery (536,000) grew by 4%, and ratings (2.2) by 5%
• Kids 2-11 delivery (767,000) increased by 5%, and ratings (1.9) by 6%
• Tweens 9-14 delivery (400,000) improved by 6%, and ratings (1.6) by 7%

Har Har Tharsdays (Thurs., 7:30-10 p.m.) vs. the Same July 2007 Time Period
• Kids 6-11 delivery (801,000) expanded by 35%, and ratings (3.3) by 38%
• Kids 2-11 delivery (1,112,000) jumped by 31%, and ratings (2.8) by 33%
• Tweens 9-14 delivery (605,000) catapulted by 69%, and ratings (2.5) by 67%

Cartoon Network (CartoonNetwork.com), currently seen in nearly 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

RATING PERIOD: 6/30/08 – 7/27/08
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 112,800,000 homes.