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Gannett Broadcasting Adopts Chyron’s Revolutionary Axis Graphics Platform For All TV Stations


23 TV Stations Adopt Revolutionary New Web-Based Content Creation System

Melville, NY - July 2008: Chyron (AMEX: CGS) and Gannett Broadcasting today announced that Gannett Broadcasting has made a multi-year commitment to Chyron’s AXIS web-based content creation services across all 23 Gannett owned TV Stations. This wholesale adoption of the unique AXIS system revolutionizes the way the Gannett TV Stations create, manage, share and broadcast news graphics across their 23 news stations.

“The AXIS approach promises to be a game-changed that potentially redefines the use of graphics. Their server based model is designed to allow us to create more graphics, at a higher median quality, and at a lower cost. That would be a triple win,” explained David Lougee, President, Gannett Broadcasting Group. He added, “While AXIS will facilitate the easy creation of daily breaking news graphics, maps, and charts, more complex customized work will be handled by the newly formed Gannett Graphics Group, or G3, which will provide assistance to local TV stations, providing a range of design options to enhance the real-time data provided within the AXIS creation process. These are challenging times for broadcasters and we must continually search for new efficiencies without sacrificing quality. The combining of AXIS services with our G3 capability aims us straight toward significant quality and efficiency gains across the entire Broadcasting Group.”

As Michael Wellesley-Wesley, Chyron President and CEO explained, “Gannett is a great broadcaster with a history of serving its local communities with integrity and quality. It is therefore no surprise to me that Gannett would be the first major TV Station Group to recognize that AXIS represented a unique and revolutionary approach to create more and better content in a more efficient way. AXIS is superior to traditional graphics content creation workflow models because it removes the mundane, repetitive, factory-like aspects of everyday graphics creation from the shoulders of highly skilled graphics artists and designers thereby freeing them to concentrate on more creative aspects of design and branding. By using image databases inside the AXIS system, the elapsed time from creation to putting a graphic On-Air is drastically reduced and productivity greatly enhanced. AXIS tools are so intuitive they can be used by anyone from production assistants to News Directors, making graphics output far more efficient and with the added benefit of journalists and News Directors retaining direct control of content. All of us at Chyron are thrilled to announce a TV Station Group of Gannet’s stature and creditability as an early adopter of AXIS services, as it speaks to the quality and efficiency of our platform. AXIS is an important driver for Chyron’s future revenue growth both On-Air and Online with Newspapers, Radio, Pure Play Internet and, of course, our traditional Television customers.”
Forward-looking Statement
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to Chyron’s ability to formulate and execute long-term growth strategies to build shareholder value and to benefit from the insight and the experience of its new Board members, Chyron’s plans to leverage its success with its new web-based content creation solutions as it works to broaden its reach into new markets, Chyron being positioned for significant growth in the evolving digital environment, the belief that Chyron will continue to lead the market for digital video graphics solutions, and the potential for Chyron’s acquisition of AXIS to open the door to significant new opportunities in the online and mobile markets. These forward-looking statements are based on the Board’s and management’s current expectations and are subject to certain risked and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include, but are not limited to, product concentration in a mature market, dependence on the emerging digital market and the industry’s transition to digital television (“DTV”) and high definition television (“HDTV”), consumer acceptance of DTV and HDTV, resistance within the broadcast or cable industry to implement DTV and HDTV technology, rapid technological changes, continued growth, use and improvement of the Internet, new technologies that could render certain Chyron products to be obsolete, a highly competitive environment, competitors with significantly greater financial resources, new product introductions by competitors, seasonality, fluctuations in quarterly operating results, ability to maintain adequate levels of working capital, Chyron’s ability to successfully maintain the level of operating costs, expansion into new markets and other factors discussed under the heading “Risk Factors” contained in Item 1A in Chyron’s Annual Report on Form 10-K for the year ended December 31, 2007, which has been filed with the Securities and Exchange Commission, as well as any updates to those risk factors filed from time to time in its Quarterly Reports on Form 10-Q or Current Reports on Form 8-K. All information in this press release is a of the date of the release, and Chyron undertakes no duty to update this information unless required by law.


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