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Honda Marine Receives Fifth Consecutive NMMA CSI Award


Honda Marine has received the NMMA CSI Award for Excellence in Customer Satisfaction for the 2008 program year. Presented by the National Marine Manufacturers Association (NMMA), this marks the fifth consecutive year that Honda Marine has secured the honor. NMMA President Thom Dammrich will also recognize award recipients during a special ceremony at this fall’s International Boat Builder’s Exhibition (IBEX) show in Miami.

The Customer Satisfaction Index (CSI) Award recognizes companies that actively measure customer satisfaction to pursue continuous improvement. Recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year, based on customer surveys. Honda Marine’s outboard engines were recognized for their performance, fuel-efficiency, reliability and quietness-at-cruise - evaluating criteria important to consumers.

“Honda Marine customers continue to recognize our dealers for their exceptional customer service,” said John Fulcher, senior manager, Honda Marine. “Receiving this honor for the fifth consecutive year illustrates Honda’s and our dealers’ commitment to an outstanding customer experience.”

NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program’s inception, more than 500,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 110 boat and engine brands participating.

Honda Marine pioneered 4-stroke engine technology, setting a new benchmark for fuel efficiency, quiet operation, and low emissions. Honda’s outboards share the same unparalleled durability, quality, and reliability of its legendary automobiles. With models ranging from 2 to 225 horsepower, Honda Marine’s full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states.


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