Cheetah Girl and Dancing with the Stars Alum Sabrina Bryan Launches New Fisher-Price(R) Color Me Gemz(TM) Line at Toys"R"Us Times Square

Dazzling New Line Lets Girls 5 and Up Create Fashion Forward
“Bling”
Cheetah Girl and Dancing with the Stars alum Sabrina Bryan teamed up today with Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc. (NYSE:MAT), to launch the new Color Me Gemz(TM) line of fashion forward jewelry at Toys“R”Us Times Square. Ten lucky winners of a local New York radio station contest hosted by WPLJ each received VIP access and a first-hand lesson from Sabrina as she demonstrated how to create dazzling masterpieces and “bling up” any outfit. Immediately following, several dozen lucky girls who pre-purchased Color Me Gemz products attended a private autograph signing with the star.

“The Color Me Gemz line is so cool because it’s totally easy to create necklaces, bracelets and other accessories that look like real sparkling gems. I wish I had this jewelry when I was growing up,” said Ms. Bryan. “Girls are going to have so much fun together creating jewelry for every outfit for every day of the year.”

“Color Me Gemz is more than just a toy. It’s an ideal contemporary activity set, combining two things girls love - arts and crafts and the magic of jewelry,” said Chris Byrne, The Toy Guy(R). “It’s easy and rewarding for kids to use, while inspiring focused creativity and giving girls something they can proudly display as their own creation.”

The Color Me Gemz collection is a brand new line that allows girls to create their very own fashion-forward jewelry with the touch of a pen. Creating dazzling Color Me Gemz pieces is quick, easy and fun. Girls simply use the included jewel-toned marker pens to color specially designed facets that create the appearance of an actual gemstone so they can sparkle and shine wherever they go.

Girls can choose from four adorable Color Me Gemz sets, including a Necklace Set, Bracelet Set, Belt Set or Decorator Set. They can even create and decorate their own fashion accessories including a purse or hat. Girls can store their Color Me Gemz masterpieces in the new Color Me Gemz Jewelry Box, which can also be gem-ified inside and out.

The Color Me Gemz collection will retail for approximately $7.99 - $24.99 and is appropriate for girls ages five and up.