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iPhone Users—It’s Not All Fun And Games, But It Mostly Is…


New stats from mobile gaming community Cellufun shed light on iPhone use

NEW YORK – July 10, 2008 – Cellufun, “the world’s mobile playground,” has just announced some interesting stats about iPhone users and their rabid consumption of data. Cellufun offers free, highly engaging games to over 5 million unique monthly users and serves over 70 million pageviews per month.

Cellufun made news with its virtual iPhone game last year during the launch of the first generation iPhone. Their “MobilePet myPhone” game allows players to care for an animated iPhone in a twist on the Tamagochi virtual pet, letting mobile users get in on the iPhone excitement without having to plunk down several hundred dollars. In the year since the launch of the myPhone game, the interest level has been staggering. During that span, 130,000 virtual iPhone pets have been created and have generated 6.5 million play sessions.

Of course, most of these pets were created by people who didn’t buy an iPhone. But the public’s fascination with the virtual iPhone is fitting given the context of actual iPhone users’ gaming habits on Cellufun’s site. According to Cellufun’s analytical tools, which can sort users by which phone they use, the average iPhone user views four times as many pages per visit than other users.

“Everyone talks about how iPhone users over-index on web browsing and other online activities,” said Keith Katz, VP of Marketing at Cellufun. “This is true at Cellufun as well, but the scale is what’s really extraordinary. The average Cellufun user views 15 pages per visit—already an impressive number considering the industry average is around 4—but the average iPhone user views an almost unheard of 65 pages per visit. And iPhone users are spending nearly 21 minutes per gameplay session, versus our average of 11 minutes. Clearly these people are comfortable exploring the web on their mobile devices at unprecedented levels.”

Cellufun’s analytical tools reveal even more interesting data. Since Cellufun games are available on just about every mobile phone out there, comparisons can be drawn on a global scale.

Though the iPhone represents only a small fraction of a percent (0.21%) of global handsets, iPhone user traffic is over-represented in the Cellufun community by over 11 times that figure.

“With the introduction of the speedier 3G iPhone, and the cheaper price, we are bracing ourselves for even more data hungry users to blitz our servers,” remarked Katz.

About Cellufun
Cellufun is a community-driven mobile gaming portal providing free games designed to encourage social interaction between players. People from all over the world on all mobile networks access the site in their own language to compete, collaborate, chat and share game hints in their pursuit of real and virtual prizes.

In addition to producing award-winning original games, Cellufun partners with major media companies such as AOL to deliver world-class branded entertainment. It also works with agencies and advertisers to design customized mobile marketing solutions that provide an unprecedented level of brand interaction and immersion.


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