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Adding Second Quarter ’08 to its Running Total, Adult Swim Ranks #1 in Total Day Delivery of Young Adults 18-34 for 11 of Last 13 Quarters


With 11 of the last 13 quarterly adults 18-34 delivery crowns among its titles, Adult Swim now confirms Second Quarter 2008 as the #1 ad-supported basic cable network for total day delivery of adults 18-34, according to preliminary data from Nielsen Media Research. Since becoming an individually-rated network in second quarter ’05, the late-night network has also ranked #1 in total day delivery of adults 18-24 and men 18-24 for 13 consecutive quarters. Additionally, Adult Swim has ranked #1 with men 18-34 for 10 of the last 13 quarters. Among its second quarter 2008 titles, Adult Swim also claims #1 total day delivery among adults 18-24, men 18-34 and men 18-24.

Among Adult Swim’s programming highlights, the Sunday, May 11 telecast of Family Guy (11 p.m.) was the most-watched Adult Swim telecast of the quarter among adults 18-34 (1,441,000). Similarly, the Monday, April 28 telecast of Family Guy (11:30 p.m.) delivered the network’s largest audience of men 18-34 (986,000).

Adult Swim also ranked #1 for June 2008 total day delivery of all targeted young adult demos, including adults 18-34, adults 18-24, men 18-34 and men 18-24.

Adult Swim (, launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated comedy and action series for young adults. Airing overnight 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

RATING PERIOD: 3/31/08 – 6/29/08
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data based on Live+SD data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.


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