Memorex® SimpleSave DVDs are a Neat and Easy Way to Back Up Summer Vacation Photos and Videos

It’s Software… It’s Recordable Media… It’s the All-in-One Solution that Backs Up, with Just a Click



CERRITOS, Calif.- June 2008 - Consumers will use their digital cameras more than ever this summer to capture memories and thrilling moments from family vacations, backyard get-togethers and warm weather activities. Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE: IMN), offers Memorex SimpleSave Photo & Video Back-Up DVDs, an easy and hassle-free way to back up those precious summer pictures and safeguard them against heartbreaking loss due to PC crashes. Available now, the discs are record-once DVDs with embedded software that automatically finds, organizes and backs up photo and video files on PCs and connected drives. The software is auto-launching and requires no installation, making SimpleSave a totally new way to back up content with almost no effort required.


Armed with their ubiquitous digital cameras, Americans are turning into prolific digital photographers. According to Forrester Research, more than six in every 10 U.S. individuals now own a digital camera, take an estimated 28 photos per month and transfer nearly all of them into their home computer1. However, even as these avid photogs create hundreds or even thousands of digital snapshots each year, they do not back them up regularly to protect against accidental loss from a virus, hard drive crash or other data loss situation. According to Harris Research only 4 percent of consumers regularly back up data on their PCs.


“The process of backing-up your PC can be a laborious, time-consuming and complicated task,” said Carla Pihowich, Memorex brand manager, Imation Corp. “Many consumers don’t want the hassle of having to deal with complicated back-up software, and yet they know they should be taking steps to preserve their irreplaceable digital photos. Memorex has come up with a simple solution that takes the pain out of digital photo back up, so consumers can focus on other things, like family time and vacation fun.” With Memorex SimpleSave DVDs, a user inserts a disc into the DVD burner on their PC and the photo back up software starts to load and search for photo and even video files instantly. With just one easy click, the software burns the files back onto the very same disc that the software launched from.


Memorex SimpleSave Photo and Video Back-Up DVDs are an ideal solution for photography hobbyists, memory keepers, busy moms and anyone who owns a digital camera. In just one step, summer travelers can store an entire season of photographs on one DVD. Once inserted, the Memorex SimpleSave DVD automatically searches for photo and video files, and saves up to 2,000 photos on a single disc. For the happy snapper who took more photos this summer than a single disc can hold, the SimpleSave software will automatically alert them to how many discs are needed to back up all photo and video files. Advanced options also offer the choice to designate which file types should be located and saved, as Memorex SimpleSave discs recognize more than 40 different image and 50 video file formats.


Pricing and Availability

Memorex SimpleSave Photo & Video Back-Up DVDs are available in packs of five discs with slim storage cases for a suggested retail price (SRP) of $14.99 per pack. The discs are available this summer at Fry’s Electronics and OfficeMax stores nationwide.


Is it live or is it Memorex?®
Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the U.S. market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com .