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The Sims 2 IKEA Home Stuff Hits Store Shelves!


REDWOOD CITY, Calif.--The Sims™, an Electronic Arts Inc. (NASDAQ:ERTS) Label, today announced that The Sims™2 IKEA® Home Stuff is on store shelves in the United States, Wednesday, June 25th and in Europe, Friday, June 27. In an innovative collaboration with the popular furniture store, The Sims 2 IKEA® Home Stuff allows players of the beloved franchise to give their Sims’ home a makeover with new furniture and décor based on stylish The Sims 2 “Home Stuff” collection following on the heels of the popular The Sims 2 Kitchen & Bath, which came out April 2008.

The designs by IKEA®.The Sims 2 IKEA® Home Stuff is the second release from Sims 2 IKEA® Home Stuff brings a selection of must-have items from IKEA® to key living spaces in the Sims’ home -- the bedroom, the living room and the home office. Whether it is to create a stylish home office, a chic living room, or a vibrant bedroom, with the new The Sims 2 IKEA® Home Stuff, The Sims’ dream home is just a click away. The Sims players can design their rooms to fit their personalities with all-new IKEA made items including a plush EKTORP sofa, MALM bed, LEKSVIK coffee table, EXPEDIT TV, FREDRIK desk and much more. Each item is available in a variety of colors and patterns for a truly customized look. Finishing touches can be added with popular IKEA® wall art, mirrors, lighting options and vases. Becoming a Sims’ interior designer with inspiring, contemporary styles from IKEA® has never been made easier!

“Bringing the distinctive look of IKEA to The Sims is a perfect match for our stylish players who have a strong appreciation for quality design,” said Rod Humble. “The style and look of the homes in The Sims is such an important aspect of gameplay and with The Sims 2 IKEA Home Stuff, we offer an extensive array of furnishing and décor items that will fit the tastes of all of our players and allow them to design the home of their dreams.”

The Sims 2 IKEA® Home Stuff is the most recent collaboration with a popular brand name for the most successful PC game of all-time. Last year, The Sims joined with international fashion retailer H&M® to form a unique partnership that encouraged fans of The Sims, designers, and fashionistas alike, to participate in The Sims 2 H&M Fashion Runway. Bridging the virtual world and the fashion world like never before, aspiring fashion designers and fans of The Sims submitted designs in six weekly fashion shows simulcast on Yahoo. Additionally, The Sims has had a very successful partnership with Ford. To date, more than 3.3 million Ford vehicles have been downloaded in the game, making The Sims the most successful Ford dealership in the world.

“Our fan base has very distinctive tastes and we are very careful about the companies that we align ourselves with,” said Steve Seabolt. “Collaborations with world renowned brands such as IKEA, H&M, and Ford are perfect fits for our consumers because these are the products our users have an affinity for. Incorporating them in the game enhances the experiences of our players by integrating real world brands and products into the gameplay.”


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