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Livra Panels Launches Social Survey Websites


Livra Panels, a leading provider of online research services in Latin America announced today the launch of a new platform for recruiting panelists. The new was launched in 12 Latin American countries as well as Spain, Portugal and the US. It’s available in three languages. There are over 1,000,000 people signed up to Livra’s online panel.

The new website combines the features of social networking sites with online surveys and product reviews. As well as being able to sign up for online surveys, users can:

• Create mini surveys and share them with their friends

• Display those surveys in their own websites or blogs via widgets

• Connect with friends and follow their activity (reviews, completed surveys, etc.)

• Write and read reviews about products and services

Diego Meller, Livra Panels co-founder and Head of Sales and Marketing said: “Latin American Internet users are the world’s most engaged social networkers and we believe that combining the tools of social networks with online surveys is the way to go. We need to engage people in a different way, being part of an online panel is not about getting e-mails anymore. It’s about participating, exchanging ideas, and being part of the discussion. The new Livra enables just that".

He continued “The Internet landscape has changed to what people call Web 2.0, Internet users expect different experiences from their interactions with companies, the online research industry will have to adapt to that.”

About Livra Panels

Livra Panels is a leading provider of online research services in Latin America, serving many of the world’s leading market research agencies and global Fast Moving Consumer Goods Companies (FMCG). Livra runs online panels and consumer communities in over 14 countries. The company was founded in 1999 by Martín Añazco and Diego Meller, it currently has offices in Buenos Aires, Sao Pablo, Mexico and London.


 online research
 latin america
 social networks
 social surveys

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