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Official England Rugby League World Cup Kit Launched


The England Rugby League team’s heavily anticipated World Cup Shirt, Shorts and Socks have been unveiled at the RFL’s event celebrating England Rugby League, on 16 June.

The England Rugby Kit features new branding technology for the England crest and appears as a striking ‘3-D’ effect. Across the heart of the Shirt the Cross of St. George stands to reflect the identity of the England Rugby League team.

Genesis Group International Ltd ( are the Exclusive Licensee for Teamsports for PUMA in the UK and Ireland. Genesis design and manufacture the Official 2008 England Rugby League Kit, Trainingwear and Accessories. In addition Genesis are the RFL’s Official Merchandise Partner, retailing the replica England merchandise online at and retailing in units at several RFL matches throughout the season.

Julie Orange, Marketing Manager, Genesis said: “We’ve recently launched the re-branded England Rugby League Merchandise website, Due to requests from our customers we’ve increased our sizing range of the Adult Shirt for England Rugby League to 5XL and made sure all the garments our customers loved and were too late to buy last year, form part of the England range.”

The Official Limited Edition 2008 England Rugby League World Cup Replica Kit, Trainingwear and Accessories are available to pre-order at or by calling 0870 241 6821 8AM – 5PM Monday to Friday. The England Rugby League Shirt is priced at £45 Adult, £45 Ladies and £35 Junior.

All orders received before midnight 11 July will be delivered to your door on launch day the 18 July - whilst stocks last.

Genesis also design, manufacture and distribute PUMA Technical Kit and Trainingwear for Football and Rugby Clubs including: Reading FC, Coventry City FC, Bristol City FC, Leyton Orient FC, Bath Rugby, St. Helens RL, Castleford Tigers RL. To find out more about Teamwear for your sports club visit for further details.


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